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Senior Associate, Performance Marketing
Apartment List
WorldwideRemote2w ago
- Employment
- Full-time
- Seniority
- Senior
About the role
- Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS
- Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.
- Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
- Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
- Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
- Document paid search learnings and testing outcomes to elevate our collective performance
- Comfortable working with performance data and using it to guide campaign optimization decisions
- Strong analytical thinking and problem-solving skills specific to paid search metrics
- Ability to identify relevant KPIs for different search campaigns and initiatives
- Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface.
- 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
- Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program.
- Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
- Experience in developing and scaling new search campaigns and keyword strategies
- Excellent communication and project management skills
- Ability to collaborate effectively with diverse teams
- Experience with Google Tag Manager, and conversion tracking
- Familiarity with other search platforms (Apple Search Ads)
- Experience with automated bidding strategies and machine learning optimization
- Familiarity with the real estate tech, marketplace, or tech industry
- Zone 1: $115,000 - $151,000 TTC (including $103,000 - $135,000 base salary) + equity
- Zone 2: $106,000 - $140,000 TTC (including $96,000 - $125,000 base salary) + equity
- Zone 3: $98,000 - $128,500 TTC (including $88,000 - $115,000 base salary) + equity
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
Perks & benefits
- 401k
- Vision Insurance
- Unlimited Vacation
- Free Gym Membership
- Equity Compensation
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