Job Title: Performance Marketing Associate

Department: Growth & Marketing
Location: On-Site — NSTP, NUST H-12, Islamabad

About ImagineArt

We're redefining how the world creates and designs.

ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups — with zero outside funding.

• $35M+ ARR crossed this year

• 100M+ social impressions

• Built and shipped our own image generation model, now ranked #3 globally for photo realism

No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world — and we're just getting started.

If you want to build something that truly matters, work with exceptionally smart people, and grow at a pace most companies never experience, ImagineArt is the place.

Job Summary

We are seeking an experienced Performance Marketing Associate to drive our digital marketing initiatives. You will drive web growth and revenue through strategic campaign management, data-driven optimization, and staying up-to-date in the fast-paced AI industry.

Key Responsibilities

• Strategic Oversight: Develop and implement digital marketing strategies to enhance customer acquisition, engagement, and retention in line with business objectives

• Campaign Management: Lead advertising campaigns across platforms (Google, Bing, Reddit, LinkedIn) to maximize subscriptions, revenue, and ROI

• Performance Analysis: Monitor and analyze campaign performance metrics (CAC, LTV, ROAS, ROI), and perform budget optimizations with controlled CPA, making data-driven adjustments for continuous improvement

• User Journey Optimization: Improve the user journey to increase adoption of premium users and drive higher revenue

• Creative & Trend-Driven Marketing: Generate creative marketing ideas and stay up-to-date with market trends to ensure campaigns resonate in the fast-evolving AI industry

• Cross-Functional Collaboration: Partner with design, development, and product teams to ensure cohesive and effective marketing execution

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degrees or certifications are a plus

• Minimum 1 year of proven experience managing successful global digital marketing campaigns, specifically for web acquisition

• Proficiency in GA4, Mixpanel, Firebase, and marketing automation tools for performance tracking and analysis

• Strong analytical skills with the ability to extract actionable insights from data

• Hands-on experience with basic Excel (formulas, pivot tables) and basic SQL for data querying and reporting

• Experience with keyword research tools such as SEMrush, Ahrefs, and Google Keyword Planner

• Excellent multitasking abilities and attention to detail in a fast-paced environment

• Strong leadership and communication skills with a collaborative mindset

Benefits

• Quarterly Bonuses

• Competitive compensation and comprehensive benefits package

• Medical Insurance (IPD/OPD)

• Company Sponsored Lunch

• Free Product Subscriptions

• Yearly Performance-Based Increments

• Paid Leaves

• EOBI

Company Culture

• Impact: Opportunity to work on innovative AI products like ImagineArt, shaping the future of creativity and user interaction

• Team: Be part of a passionate, fast-moving team that values innovation and data-driven decisions

• Growth: A culture where learning, growth, and experimenting with new ideas are deeply encouraged