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Performance Marketing Manager, Europe

Upway
Paris€50k–70kHybrid1y ago
Employment
Full-time

About the role

Key Responsibilities

  • Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) aiming at driving traffic and generating revenues for our European business.
  • Execution: Launch and continuously optimize campaigns (bids, keywords, creatives, landing pages, etc.) to increase their overall profitability. 
  • Tracking: Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.
  • Budget Management: Allocate our Performance Marketing budget (millions of Euros per year!) efficiently across platforms and campaigns. 

Skills, Knowledge and Expertise

  • 3-6 years of experience in Marketing analytics or related fields such as business consulting.
  • Stellar analytical skills and the ability to make data-driven decisions. 
  • An entrepreneurial, results-oriented mindset with a strong sense of ownership.
  • Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
  • Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
  • Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
  • SQL proficiency is a plus.

Team, Remote and Compensation Policy

  • You will receive equity shares in the form of stock options
  • You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities. 
  • You’ll work in a fast paced environment, where we favour quick decision making and getting things done
  • You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics. 

Perks & benefits

  • Equity Compensation

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