Performance Marketing Specialist

<p><strong>About FareHarbor</strong></p> <p class="p-rich_text_section">At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.</p> <p class="p-rich_text_section">With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.</p> <p class="p-rich_text_section">Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.</p> <p class="p-rich_text_section"><strong data-stringify-type="bold">FareHarbor Core Values:</strong></p> <ul> <li>Think Client First</li> <li>We Are One ‘Ohana</li> <li>Be Curious and Learn</li> <li>Own It.</li> <li>Act With Integrity</li> <li>Embrace the Challenge</li> </ul> <p><strong>Why FareHarbor?</strong></p> <p><span style="font-weight: 400;">Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading </span><span style="font-weight: 400;">and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.</span></p> <p><span style="font-weight: 400;">And since day one, we’ve known that our real success lies in our people—the Ohana.</span></p> <p><span style="font-weight: 400;">With each new feature launched and new client onboarded, there is a team of incredible people </span><span style="font-weight: 400;">behind the scenes who are full of dedication, passion, energy, and the will to succeed. We </span><span style="font-weight: 400;">encourage everyone to bring their whole selves to&nbsp; work—to&nbsp; believe in their abilities, to freely </span><span style="font-weight: 400;">express their creativity, and to contribute with their own uniqueness by wearing their true </span><span style="font-weight: 400;">colors. We take care of one another and always prioritize health and wellbeing. We give our </span><span style="font-weight: 400;">people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the </span><span style="font-weight: 400;">box, to make mistakes, and even to fail. And then we come together to try again.</span></p> <p><span style="font-weight: 400;">From the minute you join, you have a voice. You find your space. You make an impact. We </span><span style="font-weight: 400;">celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.</span></p> <p><strong>About the Role</strong></p> <p>&nbsp;As a Performance Marketing Specialist, you will play a critical role in executing and optimizing our clients' search marketing campaigns. You will work closely with our distribution and commercial teams to manage performance marketing campaigns and promote FareHarbor clients’ online direct presence. This is a fantastic opportunity for someone with a foundational understanding of search marketing, data analytics and a desire to learn and grow in the field.</p> <p><strong>What you’ll do here:</strong></p> <ol> <li><strong>Campaign Management &amp; Optimization</strong></li> <ul> <li>Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.</li> <li>Track, report, and analyze website analytics and PPC initiatives and campaigns.</li> <li>Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.</li> <li>Assist in the planning, strategy,&nbsp; execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads.</li> <li>Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.</li> <li>Conduct keyword research and create compelling ad copy to drive targeted traffic.</li> </ul> <li><strong>Collaboration and Reporting:</strong></li> <ul> <li>Work closely with senior team members to align search marketing strategies with overall client objectives.</li> <li>Prepare regular reports on campaign performance, providing insights and recommendations for improvement.</li> <li>Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance. This role will ideally require extracting and manipulating data from a PostgreSQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it</li> <li>Stay up-to-date with the latest trends and best practices in search marketing.</li> </ul> </ol> <p><strong>Requirements:</strong></p> <ul> <li>Bachelor’s degree in Marketing, Business, Communications, or a related field.</li> <li>Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.</li> <li>Proven expertise with Google Ads, Google Analytics, and other relevant tools.</li> <li>Exceptional analytical skills with meticulous attention to detail.</li> <li>Excellent communication and leadership skills.</li> <li>Demonstrated ability to learn and adapt in a rapidly evolving environment.</li> <li>3+ years of professional experience in performance/search marketing.</li> </ul> <p><strong>Preferred Qualifications:</strong></p> <ul> <li>Strong knowledge of SEO best practices.</li> <li>Ability to use Looker Studio or Tableau as a reporting tool</li> <li>Ability to query databases (MySQL).</li> <li>Experience in working with a portfolio of clients preferred</li> <li>Google Ads Certification.</li> </ul> <p><strong>Benefits&nbsp;</strong></p> <ul> <li><span style="font-weight: 400;">Global leave benefit&nbsp;</span> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">22 weeks paid parental leave&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">2 weeks paid grandparent leave&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Extended care and bereavement leave</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Life insurance policy&nbsp;</span></li> </ul> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">Pension Plan</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Central Amsterdam Location</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Discount CZ insurance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Working in a multicultural environment - 45 different nationalities&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Commuting allowance for public transport &amp; subsidized lunch</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Wellness benefits (Headspace subscription &amp; wellness webinars)&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Hybrid friendly</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Work-from-home assistance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Educational Opportunities</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Social hours &amp; events and team-building&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">26 vacation days per year</span></li> </ul> <p class="p1"><em>At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We’re committed to inclusion, welcoming all qualified job seekers to apply and join our ‘ohana.</em></p> <p class="p1"><em>FareHarbor is an equal opportunity employer in accordance with all applicable federal, state and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.</em></p> <p>To learn more about how we use your information, see our <a href="https://fareharbor.com/legal/privacy-statement-for-applicants/">Privacy Statement for Applicants</a>. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our <a href="https://fareharbor.com/legal/privacy-statement-for-applicants/">Privacy Statement for Applicants</a>.</p> <p>Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.</p>