Performance Media Associate (Paid Social)

<p>Open position in St. Louis, MO; Portsmouth, NH; or Kansas City, MO.&nbsp;<span class="ignore-global-css">Hybrid work schedule: 2 days in the office, 3 days working from home.</span></p> <p>&nbsp;</p> <p><span class="ignore-global-css"><strong>Visa sponsorship </strong>is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.</span></p> <p>&nbsp;</p> <p class="ignore-global-css"><span class="ignore-global-css"><strong class="ignore-global-css">Overview:</strong></span></p> <p class="ignore-global-css"><span class="ignore-global-css"><span class="ignore-global-css">The Performance Media Associate (Paid Social) is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.. This role reports to the Associate Director, Paid Search &amp; Social.</span><strong class="ignore-global-css"><br></strong></span></p> <p class="ignore-global-css">&nbsp;</p> <p class="ignore-global-css"><span class="ignore-global-css"><strong class="ignore-global-css">Essential Duties and Responsibilities&nbsp;</strong><span class="ignore-global-css">(Other duties may be assigned)</span></span></p> <ul> <li>Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively</li> <li>This requires fluency in ad-planning tool, ad-server, and reporting systems once trained</li> <li>Ensures Planners are receiving requested information from partners in due time and following up when necessary</li> <li>Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool</li> <li>Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers</li> <li>Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up</li> <li>Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads</li> <li>Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting</li> </ul> <p>&nbsp;</p> <ul> <li>Efficient Tools and Systems Management: <ul> <li>Manage ad-planning tools, servers, and reporting systems efficiently.</li> <li>Ensure timely information delivery to Planners and PPC Specialists.</li> <li>Maintain accurate data filters, reporting setups, and client-friendly decks.</li> <li>Campaign Coordination and Implementation:</li> <li>Create campaign documents, facilitate trafficking, and oversee the creative review.</li> <li>Coordinate with PPC Specialists for day-to-day campaign execution.</li> <li>Ensure completeness of campaign implementations and accountability of specialists.</li> </ul> </li> </ul> <p>&nbsp;</p> <ul> <li>Analytics, Optimization, and Trends Research: <ul> <li>Utilize multiple analytics sources for analysis and optimization.</li> <li>Research media and PPC trends for strategic planning and presentations.</li> <li>Gather data to equip specialists for strategic recommendations.</li> </ul> </li> </ul> <p>&nbsp;</p> <ul> <li>Technology Proficiency and Management: <ul> <li>Maintain proficiency in PPC platforms and media technology stack.</li> <li>Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.</li> </ul> </li> </ul> <p>&nbsp;</p> <ul> <li>Expense Tracking, Billing, and Task Management: <ul> <li>Monitor expenses on paid social platforms for accurate billing.</li> <li>Proactively manage tasks to keep projects on track.</li> </ul> </li> </ul> <p>&nbsp;</p> <ul> <li>Communication and Collaboration: <ul> <li>Spearhead creative review, campaign set-up, and trafficking.</li> <li>Coordinate with PPC Specialists for information exchange and optimization recommendations.</li> <li>Make budget adjustment recommendations based on campaign performance insights.</li> </ul> </li> </ul> <p class="ignore-global-css"><span class="ignore-global-css"><span class="ignore-global-css"><strong class="ignore-global-css">Qualifications -&nbsp;</strong>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</span></span></p> <ul> <li>Excellent organizational skills, multi-tasking capabilities, and attention to detail.</li> <li>Willingness and ability to follow process.</li> <li>Results-driven and passionate about putting in the work to garner success.</li> <li>Fundamental knowledge of media planning and buying (cross-channel).</li> <li>Strong project management skills.</li> <li>Exceptional communication, writing, and interpersonal skills.</li> <li>Strong quantitative and analytical skills.</li> <li>Comfortable working with budgets and numbers.</li> <li>Self-motivator with proven ability to work under pressure and complete tasks in a timely manner.</li> <li>Have the ability to positively reinforce the Planners in building and nurturing partner relationships.</li> <li>High level of proficiency in MS Excel, Word, and PowerPoint &amp; the Google equivalents (Sheets, Docs, Slides).</li> <li>Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.</li> </ul> <p><strong>Education &amp; Experience</strong></p> <ul> <li>0–2 years of experience.</li> <li>Bachelor’s degree or equivalent experience in a related field.</li> </ul> <p><strong>Total Perks Package</strong></p> <ul> <li>The chance to be a part of a growing company and the next success story</li> <li>Amazing opportunities for career development</li> <li>Recognition programs</li> <li>Employee referral bonus</li> <li>Hybrid work schedule; 2 days in the office, 3 days working from home</li> <li>Fun and collaborative work environment</li> <li>Casual dress code</li> <li>Insurance Coverage (medical, dental, vision, life, and disability)</li> <li><span style="font-family: arial, sans-serif;">401(k) retirement plan, with employer 4% match</span></li> <li><span style="font-family: arial, sans-serif;">Work/life benefits, including mental health and wellbeing support</span></li> <li><span style="font-family: arial, sans-serif;">Flexible Time Off Policy</span></li> <li><span style="font-family: arial, sans-serif;">Paid holidays, including agency <span class="gmail-ignore-global-css">soft </span>closing Christmas Eve-New Year's Day</span></li> <li><span style="font-family: arial, sans-serif;">Paid leave options, including sick leave, medical leave for self and family, and parental leave</span></li> </ul><div class="content-conclusion"><p>California Residents - Please review our Privacy Notice&nbsp;<a href="https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf" target="_blank">h</a><a href="https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing" target="_blank">ere.&nbsp;</a></p></div>