Lead Personalization & Data Architect
Digital Forms
- Employment
- Freelance
- Seniority
- Lead
About the role
Project-Based | Remote | Limited Engagement
We are looking for an experienced Lead Architect to design and shape the “Intelligence Layer” of our React Native mobile application.
This is a high-impact, short-term consulting engagement (a few hours total) focused on providing strategic architectural direction, not long-term implementation.
About the Role
You will act as the critical bridge between raw data systems and our React Native engineering team.
Your mission is to design a system that enables our developers to deliver personalized user experiences effortlessly — without requiring deep expertise in data science or CDP orchestration.
You’ll define:
Data flow and architecture
System “contracts”
SDK and integration strategy
What You’ll Do
Strategy & Architecture
Design the Data “Plumbing”
Build a scalable architecture connecting:Historical data (Data Warehouse)
Real-time behavioral data (Streaming)
→ into a unified decisioning engine
Enable Developers
Create clean technical abstractions such as:React Context providers
Custom Hooks
API wrappers
So the mobile team can easily consume personalization logic
Own Identity Resolution
Define a cross-platform identity strategy ensuring seamless “guest recognition” across web and mobileDefine the Tech Stack
Recommend and justify the optimal combination of:CDP (Customer Data Platform)
Decisioning engine
Analytics tools
balancing power with ease of use
Establish Schema Governance
Create a global event taxonomy to ensure data consistency across the ecosystem
About the Project
New initiative (greenfield architecture)
Focused on building a personalization intelligence layer from the ground up
Designed to empower an existing React Native team
Must-Have Expertise
Personalization Specialist
Proven experience designing closed-loop personalization systems
(Collect → Segment → Decide → Deliver)The Orchestrator
Deep expertise in Customer Data Platforms (CDPs) and data routing strategiesDecisioning Systems
Experience with:Feature flagging
Remote config tools
Dynamic UI rendering
Data Warehouse Fluency
Strong SQL skills and experience activating user segments from a warehouseMobile-First Mindset
Solid understanding of:React Native architecture
Performance constraints
Offline-first scenarios
Asynchronous data flows
Engagement Details
Short-term consulting (a few hours total)
Fully remote
Focus: architecture & strategy only (no long-term implementation expected)
Why This Role?
Shape a high-leverage architecture with immediate impact
Work on a modern personalization stack
Collaborate with a fast-moving mobile team
Deliver value quickly without long-term commitment
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