Platform Partner Marketing Manager (Fintech, 12 months renewable contract, Sydney/Melbourne)

Key Responsibilities

• Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners 
• Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners
• Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars etc.) with your partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners
• Integrate your partners into campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation
• Administer and optimize market development funds with each partner to drive ROI
• Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners
• Work closely with the Platform Sales and Global Partnership teams to jointly increase adoption via your portfolio of partners and their satisfaction with the company platform

Skills, Knowledge & Expertise

• 6-10 years of relevant B2B marketing experience
• Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes 
• Experience shaping joint messaging and creating content with partners
• Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
• Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue