Senior PPC Executive | LOOKFANTASTIC

thehutgroup

UK4d ago

Seniority: Senior

About the role

<div class="content-intro">About THG  We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.  Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.  From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.   With us, you’ll go further, faster. What are you waiting for? </div>Life at THG Beauty  We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.  Why be a Senior Paid Media Executive at THG Beauty?  Supporting regional paid media teams with operational tasks, optimisations and budget management across a range of activities, such as Google, Bing, YouTube & Demand Gen, Programmatic Display, Display & META / TikTok platforms. Responsible for: Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Senior Paid Media Manager with account excellence. As a Senior Paid Media Executive, you’ll:   <ul> <li>Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.</li> <li>Support the global paid media strategy, ensuring best practice is being followed.</li> <li>Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.</li> <li>Working with our in-house design team on banner and ad creation</li> <li>Constant optimisation of campaigns to agreed revenue and ROI targets</li> <li>Collaborating with wider teams across SEO, CRM, UX, CRO.</li> <li>Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast.</li> <li>Managing daily paid campaign spend to ensure optimum campaign performance</li> <li>Conducting competitor research and analysis</li> <li>Reporting and analysis to show impact of work</li> <li>Good understanding of Google led Video Campaigns (YouTube & Demand Gen) with experience managing and optimising these Campaigns for full funnel Campaign success.</li> </ul> KPI’s  <ul> <li>Paid performance of regional paid media performance, measured against COS%, NC and GP.</li> <li>Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.</li> <li>Reporting on performance, transparent communication back to the trading, buying and management teams.</li> <li>Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.</li> </ul> What skills and experience do I need for this role?  <ul> <li>Prioritise, structure work & effectively manage time </li> <li>Capability with key marketing platform technologies</li> <li>Excellent communicator – able to give clarity and provide detail on insights</li> <li>Ability to form good working relationships with internal teams</li> <li>Critical thinker and problem-solving skills </li> <li>Project management skills </li> </ul> What’s in it for me?  Career Development  <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Access bespoke development programmes that have been designed and developed by our in-house L&D team. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. </li> </ul> Enhanced Leave  <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">25 days annual leave plus bank holidays. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Enhanced maternity and paternity pay, depending on length of service.  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Up to 10 days compassionate leave. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Buy back up to 3 days each year. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Unlock 2 days volunteer leave after 12-months. </li> </ul> Wellbeing Support  <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Access face-to-face and virtual appointments with our in-house GP.  </li> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1">State-of-the-art on-site gym. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1">Access to our on-site physio. </li> </ul> Other Perks  <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Save up to 12% on the cost of personal tech through our salary sacrifice scheme. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Subsidised bus pass from Manchester City Centre to our ICON office.  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Up to 50% staff discount on THG brands.  </li> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">On-site staff shop.  </li> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Anniversary gifts when you hit 5 and 10 years of service. </li> </ul><div class="content-conclusion">THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.</div>

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