PPC Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing organization focused on driving measurable business growth through data-driven digital marketing and paid media strategies. As the company continues expanding its marketing efforts, they are seeking a PPC Specialist to manage, optimize, and scale paid advertising campaigns while leveraging modern AI-enabled workflows to improve efficiency and performance. This role offers the opportunity to work closely with marketing, content, and design teams to create high-performing campaigns that generate meaningful business results.

Role Overview

The PPC Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns with a primary focus on Google Ads. The PPC Specialist will oversee campaign performance, conversion tracking, landing page optimization, reporting, and AI-enabled process improvements while collaborating with cross-functional teams to maximize return on investment. This role is ideal for a data-driven marketer who enjoys campaign strategy, performance analysis, conversion optimization, and continuous experimentation.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Campaign Setup & Management

• Plan, configure, and launch Google Ads campaigns across Search, Display, Shopping, and Performance Max.

• Manage campaign budgets, bidding strategies, and account structures to maximize ROI.

• Implement and maintain tracking through Google Tag Manager and advertising pixels.

• Monitor campaign performance and make data-driven optimizations.

• Support Meta Ads campaigns as business needs require.

Landing Page & Conversion Optimization

• Collaborate with design and content teams to develop high-converting landing pages.

• Apply conversion rate optimization principles to improve campaign performance.

• Conduct A/B testing across creatives, messaging, targeting, and landing pages.

• Continuously optimize user journeys to improve conversions and lead quality.

Analytics & Reporting

• Monitor campaign performance using GA4 and advertising platform reporting tools.

• Develop recurring performance reports and actionable recommendations.

• Analyze trends, anomalies, and opportunities to improve campaign outcomes.

• Provide insights that support ongoing optimization efforts.

Process & AI Integration

• Utilize AI tools to improve campaign setup, optimization, ad copy generation, and reporting.

• Develop automated workflows that improve campaign monitoring and reporting efficiency.

• Research emerging tools, technologies, and best practices in paid media.

• Continuously improve processes through automation and AI-assisted workflows.

Client & Cross-Functional Collaboration

• Communicate campaign performance, recommendations, and results to stakeholders.

• Collaborate with marketing, content, and design teams to align campaign execution with business objectives.

• Support team development by sharing PPC knowledge and best practices.

• Contribute to strategic discussions related to campaign growth and performance.

Qualifications Experience

• 3–5 years of experience managing PPC campaigns with a primary focus on Google Ads.

• Hands-on experience managing Google Ads Search, Display, Shopping, and Performance Max campaigns.

• Experience implementing and managing tracking through Google Tag Manager and advertising pixels.

• Experience using GA4 and analytics platforms to evaluate campaign performance.

• Experience conducting A/B testing and conversion optimization initiatives.

• Experience supporting paid media campaigns across multiple channels.

• Experience with Meta Ads is preferred.

• Experience working with Shopify and landing page optimization is a strong plus.

• Experience communicating campaign performance to stakeholders or clients is a plus.

Qualifications Skills

• Strong Google Ads campaign management expertise.

• Strong understanding of paid media strategy and performance optimization.

• Strong knowledge of Google Tag Manager, conversion tracking, and advertising pixels.

• Strong analytical skills with the ability to interpret performance data and identify opportunities.

• Strong understanding of conversion rate optimization methodologies.

• Ability to create actionable reporting and performance recommendations.

• Familiarity with Shopify and landing page optimization best practices.

• Ability to leverage AI tools for campaign optimization, workflow automation, and reporting.

• Strong problem-solving and troubleshooting abilities.

• Strong attention to detail and commitment to campaign accuracy.

• Ability to collaborate effectively with cross-functional teams.

What Success Looks Like

• Paid media campaigns consistently achieve or exceed KPI, ROI, and conversion goals.

• Tracking and reporting remain accurate, reliable, and delivered on time.

• AI-enabled workflows improve efficiency and reduce manual effort.

• Landing pages effectively support campaign objectives and conversion goals.

• Campaign performance insights contribute to improved business outcomes.

• Stakeholders receive clear, actionable communication regarding campaign performance.

Opportunity

This is an opportunity to take ownership of paid media performance within a growing organization while working alongside cross-functional teams and leveraging AI-enabled marketing workflows. The PPC Specialist will play a key role in driving growth through strategic campaign execution, conversion optimization, and performance analysis. High performers will have opportunities to expand into broader digital marketing and media leadership responsibilities.

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets