Product Analyst

<p><strong>Marketing team:</strong></p> <p>We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.<br>This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.</p> <p>&nbsp;</p> <p><strong data-stringify-type="bold">Challenges that await you:</strong></p> <div><strong>1. Measurement &amp; Attribution</strong></div> <ul> <li>Build TV attribution models (uplift, time-series, conversion windows)</li> <li>Integrate offline/online media spend with conversion data</li> <li>Analyse incremental media impact, saturation effects, and A/B test results</li> </ul> <div><strong>2. Data Pipelines &amp; Automation</strong></div> <ul> <li>Automate ingestion from media platforms, research providers, and dashboards</li> <li>Build ETL pipelines using SQL and Python</li> </ul> <div><strong>3. Dashboards &amp; Reporting</strong></div> <ul> <li>Build executive and operational dashboards (Looker Studio / Tableau / Power BI)</li> <li>Standardise marketing KPIs and translate data into clear narratives for non-technical audiences</li> </ul> <div><strong>4. AI &amp; Process Automation</strong></div> <ul> <li>Automate budget tracking, investment reconciliation, and agency monitoring</li> <li>Build internal AI agents for automated reporting, campaign QA, and performance monitoring</li> </ul> <p>&nbsp;</p> <p><strong data-stringify-type="bold">What makes you a great fit:</strong></p> <ul> <li>1.5–3 years in Marketing, Data, or Growth Analytics</li> <li>Strong SQL — mandatory (joins, window functions, query optimisation)</li> <li>Hands-on Python (pandas, APIs, ETL workflows)</li> <li>Structured thinker with business sense</li> <li>Basic statistics knowledge</li> <li>Advanced English level</li> </ul> <p>&nbsp;</p> <p><strong>Our ways of working:</strong></p> <ul> <li><strong>Innovative Spirit</strong>: A commitment to creativity and groundbreaking solutions.</li> <li><strong>Honest Feedback</strong>: valuing open, transparent communication.</li> <li><strong>Supportive Team</strong>: a strong, collaborative community.</li> <li><strong>Celebrating Achievements</strong>: recognizing our wins together.</li> <li><strong>High-Tech Environment:</strong> a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.</li> </ul>