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Senior/Lead Product Analyst (SME Origination)
Plata Card
Mexico6d ago
- Seniority
- Lead
About the role
<p>We are launching <strong>SME</strong> – a new product focused on <strong>small and medium businesses in Mexico</strong>, and are looking for a <strong>Senior/Lead Product Analyst </strong>to help build the function from the ground up.</p>
<p> </p>
<p>You will define how we scale acquisition for SME users, build the entire analytics foundation for the product, and turn early-stage ambiguity into a clear, data-driven system. </p>
<p> </p>
<h3><strong>What you’ll do:</strong></h3>
<ul>
<li>Own end-to-end product analytics for SME, driving decisions across growth & product</li>
<li>Build the core analytics foundation from scratch: define key metrics, user funnels, and tracking architecture</li>
<li>Design clear visibility into acquisition channels and user journeys – who comes from where, and how they convert</li>
<li>Set up scalable reporting for SME acquisition performance and experimentation outcomes</li>
<li>Build and analyze full funnel flows for SME users, from first touch to activation and repeat usage</li>
<li>Design and evaluate A/B testing framework adapted to SME scale</li>
<li>Identify key specifics of the Mexican SME market and reflect them in product and growth logic</li>
<li>Partner closely with product and business stakeholders to turn ambiguous questions into measurable hypotheses</li>
<li>Drive continuous iteration on acquisition efficiency, funnel conversion, and growth levers</li>
</ul>
<h3><strong>What makes you a great fit:</strong></h3>
<ul>
<li>A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.)</li>
<li>Expert knowledge of mathematical statistics, probability theory, and systematic thinking</li>
<li>Advanced SQL and Python </li>
<li>Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights</li>
<li>Ability to understand business objectives and transfer them into technical analytical tasks</li>
<li>Experience in building processes and scaling them in fast-paced environments</li>
<li>English proficiency (B1+) for effective collaboration within our international community</li>
</ul>
<h3><strong>Our ways of working:</strong></h3>
<ul>
<li><strong>Innovative Spirit:</strong> a team from the best technical universities</li>
<li><strong>Honest Feedback:</strong> valuing open, transparent communication</li>
<li><strong>Supportive Team: </strong>a strong, collaborative community</li>
<li><strong>Celebrating Achievements:</strong> recognizing our wins together</li>
<li><strong>High-Tech Environment:</strong> a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances</li>
</ul>
<h3><strong>Our benefits:</strong></h3>
<ul>
<li><strong>Relocation support to Mexico </strong>with full visa & permit support to the employee and family</li>
<li><strong>Flexible work </strong>from our Mexican office </li>
<li><strong>Healthcare</strong> <strong>Coverage</strong></li>
<li><strong>Education Budget:</strong> Language lessons, professional training and certifications</li>
<li><strong>Wellness Budget: </strong>Mental health and fitness activity reimbursements</li>
<li><strong>Vacation policy: </strong>20 working days of annual leave and paid sick leave</li>
</ul>
Perks & benefits
- Learning Budget
- Mental Wellness Budget
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