Product & Brand Designer (UI/UX + Marketing)
darwins
- Employment
- Full-time
About the role
About Tabi: Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn TikTok, Instagram, and other Social Media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery.
The Role: We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi—from the buttons users press in the app to the content they see on TikTok and Instagram. This position is in-person at our Irvine office.
What You’ll Do (UI/UX):
- Feature Design: Work closely with the founders to design new features for the Tabi mobile app (iOS/Android).
- User Journeys: Map out how a user goes from seeing a "Date Night" post to saving it and finding it later on a map.
- Prototyping: Create high-fidelity mockups and interactive prototypes in Figma.
- Usability: Analyze user feedback to simplify all parts of the user lifecycle and experience.
What You’ll Do (Marketing/Brand):
- Social Content: Design high-performing assets for Instagram, TikTok, and Pinterest that showcase Tabi’s value proposition.
- App Store Optimization (ASO): Design the screenshots and preview videos for the Apple App Store and Google Play Store.
- Brand Evolution: Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints.
- Growth Experiments: Create landing pages and email templates for new user acquisition campaigns.
Who You Are:
- 1-4+ years of experience in a design role (ideally at a consumer-facing startup or agency).
- Figma Master: You live in Figma and understand auto-layout, components, and design systems.
- Visual Storyteller: You know how to make travel look aspirational and organized at the same time.
- Full-Stack Designer: You aren't afraid to jump from a complex UI flow to a 15-second motion graphic for an ad.
- Execution First: You take ownership of every piece of design, marketing material, and research plan you make.
Bonus Points:
- Experience with UGC creation and management.
- Basic understanding of social media trends.
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