Product Manager, Ad Solutions

The company

Schibsted is the largest news provider in the Nordics, with brands such as VG, Aftonbladet, TV4, MTV, Aftenposten, Svenska Dagbladet, and Podme. Every day we inform, engage, and entertain millions of people across Sweden, Norway, and Finland.

Since 1839, trust has been our foundation. Our journalism empowers people, builds communities, and strengthens democracy – and innovation ensures we continue to protect that mission.

Our democracies depend on independent journalism. That’s our business.

Strategic purpose of the role

As Product Manager, Ad Solutions, you are responsible for driving the development and evolution of key areas within Admarket — Schibsted’s advertising platform. You work closely with the Head of Product to shape priorities and ensure meaningful progress within your product domain.

You translate strategic direction into clear initiatives, structured product work, and measurable outcomes. The role balances discovery and delivery, ensuring that product decisions create real user and business value while supporting the long-term development of the platform.

You take ownership of your product area and are responsible for driving initiatives from discovery through execution.

Role tasks and responsibilities

• Translate strategic objectives into prioritised initiatives and actionable plans

• Define key success metrics and ensure transparent follow-up on adoption, performance, and business impact

• Lead structured discovery to validate problems and opportunities

• Manage backlog and prioritisation based on business value, impact, and feasibility

• Drive clarity in scope, trade-offs, and expectations across stakeholders

• Partner closely with Engineering and UX to ensure focused and efficient delivery

• Identify opportunities to improve, simplify, and scale workflows within your area

• Communicate product decisions and rationale clearly to relevant stakeholders

• Proactively explore new technologies and ways of working, including practical experimentation with emerging tools to improve speed, quality, and impact

• Stay informed about relevant market and competitor developments to challenge assumptions and identify opportunities for improvement

Special complexity / challenges in the role

• Operating in a complex platform where product decisions can impact multiple workflows, systems, and teams

• Balancing short-term delivery needs with long-term structural improvements

• Prioritising effectively within capacity constraints and competing stakeholder needs

• Driving measurable progress while safeguarding platform sustainability

Hard skills

• Proven experience in digital product management, ideally in platform or advertising technology domains

• Demonstrated ability to lead product initiatives from problem discovery through delivery

• Experience with user discovery, product analytics, and iterative improvement

• Confident in engaging with stakeholders and navigating trade-offs

Soft skills

• Strategic – Sees the broader direction and connects daily decisions to long-term goals

• Structured – Brings clarity and order to complex challenges

• Decisive – Makes informed decisions and takes ownership

• Curious & learning-oriented – Shows strong willingness and ability to learn, explore new technologies, and continuously develop skills

• Driven – Demonstrates initiative, energy, and persistence in moving work forward and achieving results

We value curiosity, drive, and a willingness to learn. If this role excites you but you don’t meet every requirement, we still encourage you to apply. We evaluate candidates continuously, and the position may be filled before the application deadline.