Sr. Product Manager

<p><strong>ABOUT BASELAYER</strong></p> <p>Every business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch.</p> <p>Baselayer is the identity layer for institutions across the United States — the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. We've built something that gets 98% in under two years.</p> <p>Today we're trusted by over 20% of financial institutions in America — including FIS, Rho, Socure and leading loan infrastructure providers. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale.</p> <p>Trust is the substrate of every financial transaction. We're rebuilding it.</p> <p><strong>ABOUT THE TEAM</strong></p> <hr> <p>We're solving real-time entity resolution at a scale no one else has cracked — fusing dozens of data sources into a single business identity graph and resolving any entity in milliseconds. It's a graph AI problem, a retrieval problem, and a fraud-modeling problem stacked on top of each other. The technical depth is real.</p> <p>You'd be joining a small team where the data moat is defensible, the research problems are open, and the infrastructure you build becomes load-bearing for businesses. Ownership is real. Velocity is real. There's no layer of process between an idea and shipping it.</p> <p>We're at an inflection point — the graph is built, the match rates speak for themselves, and the hardest problems are still ahead: graph embeddings, fraud propagation models across the business network, real-time traversal at sub-100ms latency, and expanding the identity layer beyond finance into every platform that needs to trust a business.</p> <p>If you want to work on something foundational — the kind of infrastructure that gets built once and everything else runs on top of — this is it.</p> <h4 style="line-height: 1.5;" data-start="718" data-end="1002"><strong data-start="718" data-end="736">ABOUT THE ROLE</strong></h4> <hr> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">As Baselayer's first dedicated Sr. Product Manager, you'll report directly to our GM, Agentic Economy and own the creation, design, and full scoping of new products that take Baselayer beyond financial institutions and into new verticals where business identity is broken. You'll define what we build, why we build it, and what "done" looks like. You won't be inheriting a roadmap. You'll be writing one.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This role is hands-on. You'll write the specs, draw the wireframes, partner with design, and sit in eng standups. You'll also own the existing product surface: setting priorities, sequencing the roadmap, and making the daily calls that keep engineering shipping the right things. New verticals are the headline, but the day-to-day is a mix of zero-to-one product definition and disciplined operating cadence on what's already in market.</p> <h4 style="line-height: 1.5;" data-start="1226" data-end="1244"><strong data-start="1226" data-end="1244">WHAT YOU'LL DO</strong></h4> <hr> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>New Product Definition &amp; Scoping</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec</li> <li class="whitespace-normal break-words pl-2">Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope</li> <li class="whitespace-normal break-words pl-2">Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria</li> <li class="whitespace-normal break-words pl-2">Own the "what" and the "why" so eng and design can own the "how"</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Specs, Wireframes &amp; Design Partnership</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Write specs that engineers can build from without a dozen follow-up questions</li> <li class="whitespace-normal break-words pl-2">Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early</li> <li class="whitespace-normal break-words pl-2">Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships</li> <li class="whitespace-normal break-words pl-2">Run spec reviews that surface ambiguity before it becomes rework</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Roadmap &amp; Prioritization for Existing Products</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits</li> <li class="whitespace-normal break-words pl-2">Make the daily prioritization calls that keep engineering focused on the highest-leverage work</li> <li class="whitespace-normal break-words pl-2">Build a planning cadence that's predictable for the team and legible to the rest of the company</li> <li class="whitespace-normal break-words pl-2">Kill work that isn't pulling its weight</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Cross-Functional Execution</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth)</li> <li class="whitespace-normal break-words pl-2">Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage</li> <li class="whitespace-normal break-words pl-2">Be the connective tissue between what's being built and what's being sold, supported, and marketed</li> <li class="whitespace-normal break-words pl-2">Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes</li> </ul> <h4 style="line-height: 1.5;">MINIMUM REQUIREMENTS</h4> <hr> <ul> <li class="whitespace-normal break-words pl-2">5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue</li> <li class="whitespace-normal break-words pl-2">Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer</li> <li class="whitespace-normal break-words pl-2">Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting</li> <li class="whitespace-normal break-words pl-2">Strong opinions on UX and product craft, with the ability to defend them and the humility to update them</li> <li class="whitespace-normal break-words pl-2">Operates with founder-level ownership and urgency. You don't wait to be told what's broken</li> <li class="whitespace-normal break-words pl-2">Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself</li> <li class="whitespace-normal break-words pl-2">Bias toward shipping. A v1 in market beats a v3 in a doc</li> </ul> <h4 style="line-height: 1.5;"><strong>WHAT SETS YOU APART</strong></h4> <hr> <ul> <li class="whitespace-normal break-words pl-2">Experience taking a product into a new vertical or expanding into adjacent markets</li> <li class="whitespace-normal break-words pl-2">Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance</li> <li class="whitespace-normal break-words pl-2">Worked at an early-stage company where you owned product without the safety net of a PM team</li> <li class="whitespace-normal break-words pl-2">Experience as the first PM hire at a venture-backed startup</li> </ul> <p><strong>WORK LOCATION</strong></p> <hr> <ul> <li>Based in SF; hybrid - 4 days per week in office.</li> </ul> <p><strong>COMPENSATION</strong></p> <hr> <ul> <li><em><strong>Salary Range:</strong> </em>$210,000 – $290,000 + equity</li> </ul> <p><strong>BENEFITS</strong></p> <hr> <ul> <li><strong><em>Time off when you need it:</em></strong> Flexible PTO so you can recharge without red tape.</li> <li><strong><em>In-person energy:</em></strong> We're based in SF and meet in the office 4 days a week.</li> <li><strong><em>Competitive compensation:</em></strong> We pay well and back it with equity. We want you to think and act like an owner.</li> <li><strong><em>Career rocket fuel:</em></strong> You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before.</li> <li><strong><em>Benefits on us:</em></strong> We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck.</li> <li><strong><em>401(k) with company match</em></strong>: We match your contributions so your future self benefits too</li> <li><strong><em>HSA contributions included: </em></strong>We contribute to your HSA on applicable plans, so your coverage works as hard as you do</li> <li><strong><em>Stay healthy, stay sharp:</em></strong> A $250 monthly gym stipend to help you bring your best self to work, and everywhere else</li> <li><strong><em>A seat at the table:</em></strong> We believe in transparency, radical candor, and giving every team member a voice 🔥</li> </ul> <div class="jobs-box--fadein jobs-box--full-width jobs-box--with-cta-large jobs-description jobs-description--reformatted job-details-module" style="line-height: 1.5;"> <article class="jobs-description__container "> <div class="jobs-description__content jobs-description-content "> <div id="job-details" class="jobs-box__html-content WoCUlijIffpTjKXlllBLQlNpibXxbstrCEk t-14 t-normal jobs-description-content__text--stretch" data-artdeco-is-focused="true"></div> </div> </article> </div> <div id="SALARY" class="jobs-details__salary-main-rail-card" style="line-height: 1.5;"></div> <div id="how-you-match-card-container" class="job-details-how-you-match-card__container mb4 job-details-module" style="line-height: 1.5;"></div>