Product Manager (E-commerce & Conversion Rate Optimization)

<p><strong>Purpose of Position</strong></p> <ul> <li>CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.</li> <li>The role will be responsible for e-commerce project management, track project deliverable and prepare reports as well as to manage new features implementation.</li> </ul> <p><strong>Job Description</strong></p> <ul> <li>Lead the end‑to‑end strategy and roadmap for the e‑commerce platform across web and app, ensuring a seamless, high‑performing customer journey.</li> <li>Act as the primary owner of conversion rate optimisation, driving a structured experimentation agenda to maximise commercial outcomes across markets.</li> <li>Govern and evolve the e‑commerce technology stack and data capabilities to support scalable, secure, and future‑ready digital commerce.</li> <li>Define and champion a personalisation vision that leverages data and AI to enhance relevance, uplift basket size, and increase customer lifetime value.</li> <li>Provide cross‑functional leadership, aligning Engineering, UX, CRM, Data, Performance Marketing, and Commercial teams around clear priorities and trade‑offs.</li> <li>Translate business and commercial strategies into actionable platform initiatives, balancing short‑term performance gains with long‑term strategic investments.</li> <li>Establish and uphold high standards for product excellence, analytics, and experimentation within the DTC organisation.</li> <li>Mentor and develop junior product and analytics talent, building overall capability in digital product management and CRO.</li> </ul> <p><strong>Requirement</strong></p> <ul> <li>5–8 years in product management, with at least 3 years in DTC e‑commerce (ideally fashion, tech accessories, or lifestyle products).</li> <li>Hands‑on ownership of CRO, including planning, running, and analysing A/B tests and being able to clearly explain the results and learnings.</li> <li>Strong understanding of the full online shopping journey (product page, cart, checkout, post‑purchase) and how changes at each step affect performance.</li> <li>Comfortable working with analytics tools (e.g. GA4, Amplitude) and basic data/SQL, or partnering closely with analysts to get the right insights.</li> <li>Proven ability to influence and align cross‑functional teams (engineering, design, marketing, commercial) without formal authority, across multiple markets.</li> <li>Bonus experience in personalisation, mobile app and web UX, major commerce platforms, CRM integration, APAC market behaviours, and AI/ML tools for smarter e‑commerce.</li> <li>Happy to work in a buzzing multicultural environment.</li> <li>Proficient in spoken and written Chinese and English.</li> </ul>