Product Manager, Growth

About Luma

Where You Come In

What You’ll Do

• Own and execute product-led growth strategy across the full funnel—from acquisition to revenue
• Identify and prioritize high-impact (80/20) opportunities that drive outsized growth
• Design, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetization
• Build and optimize growth loops that are repeatable, scalable, and measurable
• Improve first-time user experience and onboarding to ensure users reach value quickly
• Drive activation and engagement through deep understanding of creative workflows
• Partner closely with marketing to:
  • Optimize paid acquisition with clear attribution and ROI
  • Align product experiences with top-of-funnel growth efforts
• Drive conversion and monetization improvements, including pricing, packaging, and promotions
• Analyze funnel performance to identify where growth is breaking and recommend high-impact solutions
• Work hands-on with engineering to quickly prototype, ship, and iterate—using scrappy solutions when needed
• Collaborate with data science and UXR while staying comfortable making decisions with limited data

Who You Are

• 5 to 10+ years of product management experience, with a strong focus on growth
• Proven track record of driving measurable product growth (activation, retention, revenue)
• Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimization
• Strong intuition for identifying high-leverage opportunities in ambiguous environments
• Highly experiment-driven mindset with experience running A/B tests and rapid iteration cycles
• Ability to operate both strategically (big picture) and tactically (hands-on)
• Comfort working with incomplete data and making fast, high-quality decisions
• Experience partnering with marketing on paid growth and attribution
• Familiarity with pricing, packaging, and monetization strategy
• Technical fluency—you’re comfortable getting into the weeds and unblocking execution

What Sets You Apart

• Experience building or growing products for creative professionals
• Familiarity with tools like Figma, Canva, Adobe, or 3D/creative platforms
• Experience working on AI-native products or in fast-moving startup environments

Why Luma

• Work on frontier AI products shaping the future of creativity
• Massive opportunity to drive 10x+ growth for a product with strong early traction
• Collaborate with a world-class team across research, product, and engineering
• High ownership, high impact, and a fast-moving environment

Compensation

About Luma