Staff Product Manager, Measurement (Ads)

About the Role:

What you’ll do

• Own Fetch’s on-platform measurement strategy, including how we define, track, and report on ad performance across all surfaces and ad types.
• Define and maintain event taxonomies and standardized measurement frameworks used across ad objects, ensuring consistency across reporting and attribution.
• Build and evolve Fetch's incrementality strategy including geo lift, holdout, and causal measurement methodologies, and drive execution with engineering and data science.
• Own Fetch's attribution framework, determining how we credit conversions and measure true ad impact.
• Lead the migration of existing ad events and data pipelines to the new standard, working closely with engineering to sequence and execute without disrupting live campaigns.
• Collaborate with GTM and Business Development to identify, evaluate, and build third party partnerships to validate our measurement (e.g., Kantar, Circana).
• Serve as Fetch's internal on-platform measurement expert, setting standards, educating stakeholders, and representing our capabilities externally with partners and advertisers.
• Partner with Engineering on data pipelines, reporting infrastructure, and system design to ensure measurement is scalable and reliable.

What you bring

•  6+ years of product management experience, including 3+ years in ad tech with a strong track record building measurement-focused products.
• Comfort operating in ambiguity — able to define problem spaces, create structure, and drive execution with limited guidance
• Deep technical understanding of on-platform measurement, including event instrumentation, attribution systems, and data pipelines, with the ability to partner deeply with engineering and data science teams on architecture and measurement strategy.
• Experience owning or building third-party measurement partnerships and the operational processes to support them.
• Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, operations, and sales.
• Comfortable partnering with engineering on architecture, data models, and system design without needing to be handed a fully defined spec.
• Strong communication skills for working with internal teams as well as external partners and advertisers.

Compensation:

• Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. 
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. 
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)