Senior Product Marketer

<p class="p1"><strong>About Mitsogo&nbsp;| Hexnode</strong></p> <p class="p1">Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.</p> <p class="p1">Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fuelling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.</p> <p class="p1"><strong>Job Overview</strong><strong>:</strong></p> <p class="p1">We are seeking a Product Marketer with a strong foundation in content strategy and copywriting to drive the go-to-market success of our UEM solutions. This role is ideal for a creative storyteller who can translate complex technical concepts into compelling narratives that resonate with diverse audiences. You will collaborate closely with Product Management, Sales, and Customer Success to ensure our messaging is clear, consistent, and impactful across all touchpoints.</p> <p><strong><u>About the Role</u></strong></p> <p>We’re looking for a Senior Product Marketer with a strong focus toward <strong>Product-Led Growth (PLG)</strong>&nbsp;in <strong>B2B SaaS</strong>.&nbsp;</p> <p><strong><u>Responsibilities</u></strong></p> <p><strong>Product-Led Growth (PLG)</strong></p> <ul> <li>Lead <strong>product and feature research</strong> to uncover user needs, friction points, and adoption opportunities.</li> <li>Own <strong>product analytics and reporting</strong>, including: <ul> <li>Identify high-friction points within the user journey and uncover opportunities for "Aha!" moments.</li> <li>Analyze conversion signals and drop-off rates to design self-serve onboarding flows, reducing Time-to-Value (TTV).</li> <li>Partner with Engineering and Product teams to analyze and deploy A/B tests aimed at driving feature adoption.</li> <li>Own the product analytics ecosystem, defining the data schema and ensuring robust event-driven tracking across the entire application.</li> <li>Create and maintain visualization dashboards and reports to provide Customer Success and Product Management teams with real-time visibility into health scores, churn risks, and usage trends.</li> </ul> </li> <li>Develop and execute strategy for <strong>in-app communications</strong>, including: <ul> <li>Product tours, feature announcements, surveys, and contextual guidance</li> <li>NPS strategy to turn customer feedback into actionable insights</li> <li>Route feedback pipelines into Product/PM processes</li> </ul> </li> </ul> <p><strong>Requirements</strong></p> <p><strong>Must-Have</strong></p> <ul> <li><strong>2–4 years</strong> experience in <strong>Product Marketing</strong> with a strong emphasis on: <ul> <li><strong>Product-Led Growth [PLG] (Product Analytics, In-App Strategies)</strong></li> <li><strong>B2B</strong> (SaaS preferred)</li> </ul> </li> <li>Strong analytical capability: can define metrics, build dashboards, interpret behavior, and turn insights into actions.</li> <li>Strong writing and narrative ability: can turn product details into clear, persuasive, persona-specific messaging.</li> <li>Comfortable working cross-functionally and driving execution across teams.</li> </ul> <p><strong>Nice-to-Have</strong></p> <ul> <li>Hands-on experience with tools like <strong>Pendo, HubSpot, Salesforce, Intercom.</strong></li> <li>Domain experience in <strong>UEM, cybersecurity, or enterprise software</strong></li> <li>Familiarity with enterprise buyer + user dynamics (multi-stakeholder, security reviews, IT admins, etc.)</li> </ul>