Product Marketing Associate

<div class="content-intro"><p>Parachute Health is transforming post-acute care as the leading digital ordering platform for medical equipment and supplies. We connect major health systems, health plans, and suppliers to help patients get the life-saving products they need at home. Since launching, we've connected 300,000+ clinicians and 3,000+ supplier locations across all 50 states and helped 15M+ patients. What started as a DME ePrescribing tool has become the order management platform of choice for home medical equipment.</p> <p>Join our team and make a difference in patient care.</p></div><h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>About the Role</strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We’re looking for a Marketing Associate to join our growing Marketing team. This is a hands-on, generalist role designed to give you broad exposure across the full marketing function - from product marketing and campaigns to content, enablement, and go-to-market execution.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">You’ll work closely with the product marketing team and collaborate across the wider Marketing organization, including demand generation, customer marketing, and brand. This breadth is intentional: we want someone who’s eager to learn how all the pieces of a marketing team fit together, and who can contribute meaningfully across multiple workstreams from day one.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">This role is a great fit if you can translate complexity into clarity, are energized by cross-functional work, and want to build a well-rounded marketing foundation in a mission-driven, fast-paced environment.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What You’ll Do</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Help translate product capabilities and releases into clear, outcome-focused narratives for different audiences</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Create user-facing content - how-to guides, one-pagers, release notes, and quick-reference materials - for new features and workflows</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop and maintain a library of educational resources including videos, demos, and written guides for key user groups</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with the broader Marketing team to develop and support campaigns that drive awareness, engagement, and product adoption</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Support go-to-market planning and execution for new feature releases, coordinating timelines and deliverables across teams</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Build sales enablement materials such as pitch decks, battlecards, and competitive one-pagers that help internal teams communicate product value</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Contribute to campaign execution across channels, including email, in-app, and content, gaining hands-on experience with the full campaign lifecycle</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Monitor user questions and feedback to identify content gaps and inform messaging priorities over time</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What We’re Looking For</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">2–4 years of experience in marketing, product marketing, content marketing, customer success, demand generation, or a related role for a B2B technology company</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Exceptional written communication skills with a talent for simplifying complex information into clear, compelling narratives</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Analytical and comfortable pulling data, reviewing metrics, and drawing insights from different datasets to create campaigns and assess performance</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Intellectually curious: passionate about learning the product and understanding its value for different customer segments and users&nbsp;</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">A self-starter who takes initiative and figures things out independently - you don’t wait to be told what to do, you identify what needs to happen and make it happen</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Collaborative by nature, with a track record of working effectively across functions</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Genuinely curious about technology - you pick up new platforms quickly, experiment freely, and actively look for ways AI and marketing tools can help the team work smarter</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience in a high-growth startup or healthtech environment is preferred, though not required</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Familiarity with the HME/DME or healthcare ordering space - understanding clinician, supplier, and patient workflows is preferred, though not required</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Hands-on experience with any of the following is a plus:</span> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Design tools such as Figma and Gamma for creating visual assets and collaborating on marketing materials</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Customer communication and marketing automation platforms such as Customer.io and HubSpot for lifecycle messaging and campaign execution</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">AI-powered tools such as Claude, Gemini, or OpenAI for accelerating content and workflow automation</span></li> </ul> </li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Benefits</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Medical, Dental, and Vision Coverage: Comprehensive plans with options for low-to-no-cost premiums.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Employer HSA Contribution: Company-funded contributions to your Health Savings Account.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">401(k) Retirement Plan</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Equity Incentive Plan</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Annual Company-Wide Bonus: Opportunity for up to 15% bonus based on company performance.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Remote-First Culture: We are remote-first with a dedicated NYC office and reimbursement options for co-working spaces.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Flexible Vacation Policy</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Summer Fridays: 5 additional Fridays off during the summer (separate from PTO).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Home Office and Wellness Stipend</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Monthly Internet Stipend</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Annual Learning and Development Stipend</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Base Salary Band (based on experience and level)</strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">$60,000-$80,000</span></p><div class="content-conclusion"><p style="text-align: left;"><span style="font-size: 12pt;"><em>California job applicants may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Privacy Rights Act (CPRA) the link&nbsp;<a class="c-link" href="https://www.parachutehealth.com/cpra" target="_blank" data-stringify-link="https://www.parachutehealth.com/cpra" data-sk="tooltip_parent">here</a>.</em></span></p> <p class="p1" style="text-align: left;"><span style="font-size: 12pt;"><em>We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.</em></span></p> <p class="p1" style="text-align: left;"><span style="font-size: 12pt;"><strong><em>This role is not eligible for employer visa sponsorship. Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position.</em></strong></span></p> <p>&nbsp;</p></div>