Senior Product Marketing Manager, Activations

<div class="content-intro"><p>From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.</p></div><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">From Fivetran's founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses or data lake, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>About the Role</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We are looking for a Product Marketing Manager to join our Product + Portfolio Marketing team. This is a highly versatile, cross-functional role designed for a strong generalist who thrives on variety. You'll move fluidly across product launches and adoption, strategic ad hoc work, messaging and positioning across both Enterprise and Commercial segments, and integrated campaigns, plugging into the priorities that matter most as the business evolves.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">You'll partner closely with Product, Sales, Sales Engineering, Demand Generation, ABM, and the broader Marketing team to ensure our messaging lands, our launches drive sustained adoption and growth, and our priority areas get the attention they deserve. You'll engage personas spanning data engineers and architects to data and AI leaders, CDOs, and CIOs.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This is a full-time position based out of our London office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What You'll Do:</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Product Launches, Adoption &amp; Growth: </strong>Lead and contribute to product launches across the Fivetran portfolio, owning messaging, positioning, launch assets, and cross-functional coordination from kickoff through post-launch. Go beyond launch to drive adoption and growth, partnering with Product, Sales, and Marketing to ensure new and existing capabilities get used, expanded, and renewed. Translate technical capabilities into clear customer value.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Messaging &amp; Positioning: </strong>Develop and refine messaging across products, use cases, and segments, with a particular focus on enterprise messaging as a company-wide priority. Ensure our story is consistent across web, sales, campaigns, and analyst-facing materials, and validate messaging with customers, sales, and the field.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Strategic Projects &amp; Cross-Coverage: </strong>Step into high-priority strategic projects as they emerge, including narrative development and coverage across the team as priorities shift. Operate as a true generalist, ramping quickly into unfamiliar areas and bringing structure to ambiguous problems.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Campaigns &amp; Channel Partnership: </strong>Partner with Demand Generation, ABM, and Digital teams to bring messaging to life across channels. Ensure regional relevance and channel fit across both EMEA and global programs.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Sales Partnership &amp; Enablement: </strong>Work closely with sales leaders and sellers globally to ensure messaging is adopted in the field, gather feedback from real customer conversations, and partner with enablement to deliver assets sellers actually use. Ground positioning in what's happening in the field through ongoing research.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Cross-Functional Collaboration: </strong>Serve as connective tissue between Product, Sales, Marketing, and Enablement. Align stakeholders on priorities, messaging, and timelines across multiple workstreams at once.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Skills We're Looking For:</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">5-8+ years of experience in product marketing or a related GTM function, ideally at a B2B data or enterprise SaaS company</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Demonstrated range across product launches, adoption and growth motions, messaging, campaigns, and strategic narrative work, with a track record of moving between workstreams without losing quality</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong understanding of Enterprise and Commercial segments, plus working knowledge of channels like ABM, SEO/SEM, and demand generation</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ability to develop compelling outcome-based narratives that connect technical capabilities to business value for both technical and executive audiences</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Comfort working with Product to translate roadmap into customer-facing value, and with Sales to ensure messaging is adopted and iterated on in the field</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Exceptional written and verbal communication skills, with the ability to adapt messaging for different personas, segments, and channels</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong project management skills and the ability to juggle multiple priorities in a fast-moving environment</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">A data-driven mindset, comfortable using win/loss data, pipeline metrics, customer research, and content performance to inform decisions</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Familiarity leveraging AI tools to accelerate research, drafting, and analysis, with a strong sense for when to use them and when human judgment is required</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Familiarity with the modern data ecosystem, including data integration, cloud data warehouses, data lakes, and emerging AI and analytics use cases</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Based in London, with comfort partnering across regions globally</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">#LI-NR1</span><br><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">#LI-HYBRID</span></p><div class="content-conclusion"><p>&nbsp;</p> <p class="p-rich_text_section" style="line-height: 1.3;"><strong data-stringify-type="bold">Perks and Benefits</strong></p> <ul> <li>100% employer-paid medical insurance<strong>*</strong></li> <li>Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off</li> <li>RSU stock grants*</li> <li>Professional development and training opportunities</li> <li>Company virtual happy hours, free food, and fun team-building activities</li> <li>Monthly cell phone stipend</li> <li>Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.</li> </ul> <p style="line-height: 1.3;"><em><strong>*</strong>May vary by country and worker type - please reach out to your recruiter for more information</em></p> <p style="line-height: 1.3;"><em>Click <a href="https://drive.google.com/drive/folders/1CdawUwjo1Q1B7ghZJ_owdmmHB8VtqhBu?usp=sharing" target="_blank">here</a> to learn more about Fivetran's Benefits by Region.</em></p> <hr> <p style="line-height: 1.3;">We’re honored to be <a class="c-link" href="https://fivetran.com/blog/hvr-acquisition-series-d" target="_blank" data-stringify-link="https://fivetran.com/blog/hvr-acquisition-series-d" data-sk="tooltip_parent">valued at over $5.6 billion</a>, but more importantly, we’re proud of our&nbsp;<a class="c-link" href="https://fivetran.com/culture" target="_blank" data-stringify-link="https://fivetran.com/culture" data-sk="tooltip_parent">core values of Get Stuck In, Do the Right Thing, and One Team, One Dream</a>. Read about us in&nbsp;<a class="c-link" href="https://fivetran-com.s3.amazonaws.com/news/forbes-aug-sept-2022-digital-reprint-10-21-22.pdf" target="_blank" data-stringify-link="https://fivetran-com.s3.amazonaws.com/news/forbes-aug-sept-2022-digital-reprint-10-21-22.pdf" data-sk="tooltip_parent">Forbes</a>.&nbsp; &nbsp; &nbsp;</p> <p style="line-height: 1.3;">Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion &amp; belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.</p> <p style="line-height: 1.3;">To learn more about Fivetran’s culture and what it’s like to be part of the team, <a href="https://www.youtube.com/watch?v=xlhtp4dGh8o" target="_blank">click here</a> and enjoy our video.</p> <p style="line-height: 1.3;">To learn more about our candidate privacy policy, you can <a href="https://fivetran.com/candidate-privacy" target="_blank">read our statement here</a>.</p> <hr> <p style="line-height: 1.3;"><em>We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this <a href="https://forms.gle/V7k3t4u9j523XkEt6">form</a>. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.</em></p></div>