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Product Marketing Manager
Daxko
United States$73k–125kRemote2w ago
- Employment
- Full-time
About the role
- Own market intelligence across Daxko's verticals, tracking industry trends, competitor moves, key influencers, and audience shifts to keep the team sharp and ahead
- Build annual intelligence strategies for each target market, giving Brand Managers the insights they need to execute with confidence
- Produce and deliver research and trend assets that directly inform marketing strategy and go-to-market planning
- Support the marketing strategy and GTM efforts behind Daxko Exchange and related partnerships
- Partner with Brand Managers and cross-functional teams to align strategy across product lines and ensure coordinated execution
- Contribute to monthly and quarterly reporting for the Board of Directors and Senior Leadership Team, including board decks and results reviews
- Write clear, compelling proposals to get market strategies and initiatives approved by leadership
- 5+ years of experience in marketing, with a focus on strategy, brand management, or market research
- Strong written and verbal communication skills, with the ability to translate complex research into clear, actionable insights
- Experience working across teams and managing multiple workstreams without losing the details
- Familiarity with Salesforce and a working understanding of market research concepts, including Jobs-to-Be-Done (JTBD) or outcome-driven innovation (ODI) frameworks
- A genuine interest in the fitness, health, and wellness industry
- Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
- Experience contributing to executive or board-level reporting
- Background in competitive intelligence or go-to-market strategy
Perks & benefits
- 401k
- Vision Insurance
- Paid Time Off
- Pension Matching
- Free Gym Membership
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