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Product Marketing Manager

emnify
Germany1w ago

About the role

<h2 data-section-id="1mhb8se" data-start="3457" data-end="3513"><strong data-start="3460" data-end="3513">Product Marketing Manager (IoT / Telco)</strong></h2> <h3 data-section-id="1funwj" data-start="3515" data-end="3532"><strong data-start="3519" data-end="3532">Your Role</strong></h3> <p data-start="3534" data-end="3689">As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.</p> <p data-start="3691" data-end="3855">You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.</p> <p data-start="3857" data-end="4030">This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.</p> <p data-start="4032" data-end="4156">We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.</p> <hr data-start="4158" data-end="4161"> <h3 data-section-id="1kb8cjf" data-start="4163" data-end="4183"><strong data-start="4167" data-end="4183">Why Join Us?</strong></h3> <ul data-start="4185" data-end="4530"> <li data-section-id="k27bkk" data-start="4185" data-end="4250">Join a fast-growing company in a complex, high-value industry</li> <li data-section-id="lctd1s" data-start="4251" data-end="4326">Work closely with Product and Engineering on cutting-edge IoT solutions</li> <li data-section-id="1wn0qoe" data-start="4327" data-end="4398">Be a key driver of how we win deals and differentiate in the market</li> <li data-section-id="1i79yq0" data-start="4399" data-end="4469">High visibility and impact across Sales, Marketing, and Leadership</li> <li data-section-id="onox64" data-start="4470" data-end="4530">Opportunity to shape go-to-market strategy and messaging</li> </ul> <hr data-start="4532" data-end="4535"> <h3 data-section-id="17pn68x" data-start="4537" data-end="4555"><strong data-start="4541" data-end="4555">Your Goals</strong></h3> <ul data-start="4557" data-end="4858"> <li data-section-id="1yyszut" data-start="4557" data-end="4638">Equip Sales and SDR teams with compelling messaging, assets, and battle cards</li> <li data-section-id="1ogk826" data-start="4639" data-end="4713">Build and maintain a strong understanding of the competitive landscape</li> <li data-section-id="19hke8y" data-start="4714" data-end="4792">Support strategic deals and contribute to winning high-value opportunities</li> <li data-section-id="1ft9yiv" data-start="4793" data-end="4858">Drive go-to-market initiatives for key products and use cases</li> </ul> <hr data-start="4860" data-end="4863"> <h3 data-section-id="1x0mo7p" data-start="4865" data-end="4884"><strong data-start="4869" data-end="4884">Your Impact</strong></h3> <ul data-start="4886" data-end="5448"> <li data-section-id="70lmvt" data-start="4886" data-end="4972">Develop and maintain competitive intelligence and clear differentiation narratives</li> <li data-section-id="jcovax" data-start="4973" data-end="5055">Create and deliver sales enablement materials (battle cards, decks, messaging)</li> <li data-section-id="1q5u9i2" data-start="5056" data-end="5126">Partner closely with Sales to improve win rates and deal execution</li> <li data-section-id="1350otu" data-start="5127" data-end="5200">Support RFPs and strategic deals with tailored messaging and insights</li> <li data-section-id="92w5z8" data-start="5201" data-end="5271">Contribute to go-to-market strategy for new products and use cases</li> <li data-section-id="1klsnpn" data-start="5272" data-end="5368">Collaborate with Product and Engineering to translate technical features into customer value</li> <li data-section-id="sn17th" data-start="5369" data-end="5448">Build frameworks for content that support campaigns and sales conversations</li> </ul> <hr data-start="5450" data-end="5453"> <h3 data-section-id="yed88x" data-start="5455" data-end="5477"><strong data-start="5459" data-end="5477">What We Expect</strong></h3> <ul data-start="5479" data-end="5924"> <li data-section-id="17pj816" data-start="5479" data-end="5595">Experience in Product Marketing within: <ul data-start="5523" data-end="5595"> <li data-section-id="16te8sa" data-start="5523" data-end="5530">IoT</li> <li data-section-id="1nmr12z" data-start="5533" data-end="5559">Telecom / connectivity</li> <li data-section-id="u8itxh" data-start="5562" data-end="5595">Or closely related industries</li> </ul> </li> <li data-section-id="1mvb5hz" data-start="5596" data-end="5664">Strong understanding of the IoT/telco landscape (non-negotiable)</li> <li data-section-id="d1z39j" data-start="5665" data-end="5760">Experience in: <ul data-start="5684" data-end="5760"> <li data-section-id="m5rwv1" data-start="5684" data-end="5708">Competitive analysis</li> <li data-section-id="1r66fcj" data-start="5711" data-end="5731">Sales enablement</li> <li data-section-id="186zd2l" data-start="5734" data-end="5760">Go-to-market execution</li> </ul> </li> <li data-section-id="hm1i6x" data-start="5761" data-end="5840">Ability to work cross-functionally with Product, Sales, and Marketing teams</li> <li data-section-id="1ojoi8d" data-start="5841" data-end="5924">Strong storytelling skills — translating technical concepts into business value</li> </ul> <hr data-start="5926" data-end="5929"> <h3 data-section-id="h3s27h" data-start="5931" data-end="5959"><strong data-start="5935" data-end="5959">Preferred Background</strong></h3> <ul data-start="5961" data-end="6255"> <li data-section-id="1igig42" data-start="5961" data-end="6046">Experience at IoT companies, connectivity providers, or modern telco environments</li> <li data-section-id="1jgz6f1" data-start="6047" data-end="6182">Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered <strong data-start="6129" data-end="6140">only if</strong> they bring a modern, fast-paced mindset</li> <li data-section-id="dnaq89" data-start="6183" data-end="6255">Experience in scale-ups or high-growth environments is a strong plus</li> </ul> <hr data-start="6257" data-end="6260"> <h3 data-section-id="1yku5hy" data-start="6262" data-end="6291"><strong data-start="6266" data-end="6291">What Great Looks Like</strong></h3> <ul data-start="6293" data-end="6542"> <li data-section-id="1t1g21i" data-start="6293" data-end="6362">You deeply understand the market, competitors, and customer needs</li> <li data-section-id="fw7g05" data-start="6363" data-end="6425">You proactively identify gaps in messaging and positioning</li> <li data-section-id="q0vbf9" data-start="6426" data-end="6481">You create assets that Sales actually use and value</li> <li data-section-id="wz5ns7" data-start="6482" data-end="6542">You thrive in ambiguity and build structure where needed</li> </ul> <hr data-start="6544" data-end="6547"> <h3 data-section-id="tnim7l" data-start="6549" data-end="6584"><strong data-start="6553" data-end="6584">Why This Might Not Be a Fit</strong></h3> <ul data-start="6586" data-end="6797"> <li data-section-id="182bfhy" data-start="6586" data-end="6633">You don’t have experience in IoT or telecom</li> <li data-section-id="n16xs" data-start="6634" data-end="6711">You rely heavily on long ramp-up periods to understand technical products</li> <li data-section-id="kac39y" data-start="6712" data-end="6797">You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact</li> </ul>

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