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Product Marketing Manager
nearfoundation
San Francisco1mo ago
About the role
<p><strong>About The Role</strong></p>
<p>We’re building the infrastructure for AI agents that actually do things — trade, transact, collaborate, and operate autonomously. Our products (NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, and the AI Agent Marketplace) are shipping fast, and we need someone who can turn that momentum into structured, repeatable launches that drive real growth. You’ll be our first dedicated product marketer. That means you’re not inheriting a playbook — you’re writing it.</p>
<p><strong>What You’ll Do</strong></p>
<p>This role reports to the Head of Product Marketing and works daily with our Chief Product Officer, Head of Product, Head of Engineering, and Director of BD. You’ll own product marketing across the entire portfolio — not a single product line, all of them.</p>
<ul>
<li>Build the commercial map: Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals, ensuring our GTM efforts are focused on the highest-leverage opportunities.</li>
<li>Own go-to-market strategy and execution for every product launch. Build the launch playbook from scratch, run it, improve it, repeat.</li>
<li>Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling to developers, enterprises, and early adopters.</li>
<li>Write first-draft content — blog posts, landing pages, launch briefs, case studies — then coordinate with writers and cross-functional partners to refine.</li>
<li>Drive top-of-funnel growth and qualified lead generation. You’re measured on pipeline impact, not just “brand awareness.”</li>
<li>Be the connective tissue between Product, Engineering, BD, and the market. You translate what we’re building into why anyone should care.</li>
<li>Use AI tools in your daily work. We’re an AI company — we expect you to use AI to move faster, draft better, and think bigger. If you’re not already using LLMs to accelerate your workflows, this isn’t the right fit.</li>
<li style="font-weight: bold;"><strong>This role is based in San Francisco and requires being onsite at least 3 days a week.</strong></li>
</ul>
<p><strong>Your First 90 Days</strong></p>
<p>By the end of your first quarter, you should have:</p>
<ul>
<li>Delivered a data-driven market segmentation report that defines our current winnable market (SOM) and identifies the specific "wedge" use cases for our next two product launches.</li>
<li>Owned and shipped at least one structured product launch end-to-end, with a documented playbook that the team can reference and reuse.</li>
<li>Established draft positioning and messaging across all four product lines — not perfect, but directional and in-market.</li>
<li>Built working relationships with Product, Engineering, and BD leadership so that launches feel coordinated, not chaotic.</li>
</ul>
<p><strong>By 12 Months</strong></p>
<ul>
<li>A repeatable launch engine that accelerates velocity across all products.</li>
<li>Clear, differentiated positioning that resonates with developers and enterprise buyers.</li>
<li>Measurable contribution to product-market fit discovery across the portfolio.</li>
<li>Qualified lead growth you can point to and say “that was us.”</li>
</ul>
<p><strong>Who You Are</strong></p>
<ul>
<li>Strategic & Analytical: You have a proven track record of moving from broad market research to specific TAM/SOM modeling, using those insights to architect GTM strategies that actually move the needle on revenue.</li>
<li>You’ve used LLMs to accelerate market sizing or competitive intelligence, e.g., automating TAM sizing, developing lead lists, synthesizing thousands of developer forum posts, or analyzing competitor pricing pages at scale.</li>
<li>6-10 years of product marketing experience, ideally at B2B SaaS and/or AI-focused companies.</li>
<li>You’ve built launch processes from scratch — not just followed someone else’s template.</li>
<li>Strong writing chops. You can produce a solid first draft of a blog post, landing page, or launch brief without waiting for a copywriter.</li>
<li>Comfortable with technical products. You don’t need to write code, but you can read docs, talk to engineers, and translate features into customer value.</li>
<li>High initiative and comfort with ambiguity. You don’t wait to be told what’s next.</li>
<li>You actively use AI tools in your work and are excited to push the boundaries of what’s possible with them.</li>
</ul>
<p><strong>Nice-to-have:</strong></p>
<ul>
<li>Experience with developer tools, infrastructure, or platform products.</li>
<li>Familiarity with crypto/Web3 ecosystems (but not required — AI and SaaS experience matters more).</li>
<li>Experience in a consumer + B2B hybrid product environment.</li>
</ul>
<p> </p>
<p><strong>Where You Might Be Coming From</strong></p>
<p>You might be the first or second PMM at a Series A–C AI or developer tools company. Maybe you’re at a place like Vercel, Replit, Hugging Face, Scale AI, or a similar startup where you built the launch function from scratch and now want to do it again at a company where the products are even more ambitious. Or you’re at a larger company and itching to get back to the stage where your work has outsized impact.</p>
<p> </p>
<p><em>Heads Up — This Role Isn’t For Everyone</em></p>
<p><em>If you need established processes to plug into, a single product to focus on, or a manager who tells you exactly what to do every day — this isn’t the right role. We’re early stage and moving fast. Priorities shift. You’ll context switch between four product lines in a single day. The people who thrive here are the ones who find that energizing, not exhausting.</em></p><div class="content-conclusion"><p>We value</p>
<ul>
<li>ECOSYSTEM-FIRST: <em>always put the health and success of the ecosystem above any individual's interest</em></li>
<li>OPENNESS: <em>operate transparently and consistently share knowledge to build open communities</em></li>
<li>PRAGMATISM OVER PERFECTION: <em>find the right solution not the ideal solution and beat dogmatism by openly considering all ideas</em></li>
<li>MAKE IT FEEL SIMPLE: <em>strive to make the complex feel simple so the technology is accessible to all</em></li>
<li>GROW CONSTANTLY: <em>learn, improve and fail productively so the project and community are always becoming more effective</em></li>
</ul>
<p>NEAR is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. NEAR is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please let your recruiter know during the interview process. </p></div>
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