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Lead Product Marketing Manager

novisto78
Montreal2mo ago
Seniority
Lead

About the role

<p></p> <p data-start="153" data-end="374">We’re looking for a <strong data-start="173" data-end="207">Lead Product Marketing Manager</strong> to define how our multi-product platform shows up in the market — shaping our story, driving world-class product launches, and enabling our go-to-market teams to win.</p> <p data-start="376" data-end="582">This role sits at the center of <strong data-start="408" data-end="476">Product, Sales, Customer Experience, Marketing, and Partnerships</strong>, translating complex capabilities into clear, compelling narratives that resonate with enterprise buyers.</p> <p data-start="584" data-end="801">You’ll play a highly visible, strategic role with direct impact on growth, market perception, and product adoption — helping a recognized leader power some of the most sustainability-driven organizations in the world.</p> <p><span style="text-decoration: underline;"><strong>Your responsibilities will include<span style="font-weight: 400;">:</span></strong></span></p> <p></p> <p data-section-id="18jqpqz" data-start="827" data-end="844"><strong>Own Our Story</strong></p> <ul data-start="845" data-end="1141"> <li data-section-id="17296r6" data-start="845" data-end="959">Define and evolve our category narrative across ESG data, carbon, climate risk, and sustainability performance</li> <li data-section-id="7twkni" data-start="960" data-end="1048">Translate complex product capabilities into clear, differentiated value propositions</li> <li data-section-id="1c74n4o" data-start="1049" data-end="1141">Build messaging frameworks tailored to key personas (Sustainability, Legal, Finance, Risk)</li> </ul> <p data-section-id="1kqcx56" data-start="1143" data-end="1168"><strong>Lead Product Launches</strong></p> <ul data-start="1169" data-end="1402"> <li data-section-id="e9vmyz" data-start="1169" data-end="1243">Own end-to-end go-to-market strategy for new products and capabilities</li> <li data-section-id="q2njb8" data-start="1244" data-end="1321">Partner with Product on launch readiness, packaging, and pricing strategy</li> <li data-section-id="emdy9q" data-start="1322" data-end="1402">Deliver impactful launches that drive pipeline, adoption, and customer value</li> </ul> <p data-section-id="1t575js" data-start="1404" data-end="1435"><strong>Enable Revenue Teams to Win</strong></p> <ul data-start="1436" data-end="1719"> <li data-section-id="1k04kfo" data-start="1436" data-end="1513">Equip Sales and partners with the tools, messaging, and confidence to win</li> <li data-section-id="1ni2p3s" data-start="1514" data-end="1589">Develop high-impact enablement assets (pitch decks, battlecards, demos)</li> <li data-section-id="1nj3zov" data-start="1590" data-end="1654">Support strategic deals with tailored narratives and content</li> <li data-section-id="1rp4ydr" data-start="1655" data-end="1719">Lead the win/loss program and translate insights into action</li> </ul> <p data-section-id="1miklgb" data-start="1721" data-end="1750"><strong>Drive Market Intelligence</strong></p> <ul data-start="1751" data-end="1977"> <li data-section-id="p6nuza" data-start="1751" data-end="1803">Own competitive intelligence and market insights</li> <li data-section-id="kkgj25" data-start="1804" data-end="1885">Influence product strategy with buyer needs, trends, and analyst perspectives</li> <li data-section-id="oqbyn9" data-start="1886" data-end="1977">Support analyst relations (Gartner, IDC, Forrester, Verdantix) and category positioning</li> </ul> <p data-section-id="1xoo9sk" data-start="1979" data-end="2007"><strong>Build Thought Leadership</strong></p> <ul data-start="2008" data-end="2300"> <li data-section-id="5pnbq9" data-start="2008" data-end="2085">Partner with Marketing to turn product innovation into compelling content</li> <li data-section-id="xmh7ey" data-start="2086" data-end="2159">Contribute to website, case studies, webinars, and thought leadership</li> <li data-section-id="7oedga" data-start="2160" data-end="2239">Elevate our voice as a category leader in ESG and sustainability technology</li> <li data-section-id="1yg2348" data-start="2240" data-end="2300">Support campaigns that drive both demand and credibility</li> </ul> <p></p> <p><strong>What we’re looking for:</strong></p> <p></p> <ul data-start="2341" data-end="2685"> <li data-section-id="1e3x1qj" data-start="2341" data-end="2395">5+ years in Product Marketing, ideally in B2B SaaS</li> <li data-section-id="132d918" data-start="2396" data-end="2462">Experience supporting enterprise sales and complex GTM motions</li> <li data-section-id="jnz7mw" data-start="2463" data-end="2535">Proven track record of successful product launches and GTM execution</li> <li data-section-id="1ms5u6t" data-start="2536" data-end="2593">Experience with multi-product platforms or ecosystems</li> <li data-section-id="1a8brom" data-start="2594" data-end="2639">SaaS pricing experience is a strong asset</li> <li data-section-id="16gwvzm" data-start="2640" data-end="2685">ESG or sustainability knowledge is a plus</li> <li data-section-id="1judypr" data-start="2698" data-end="2775">Exceptional ability to simplify complex topics into compelling narratives</li> <li data-section-id="wetcrt" data-start="2776" data-end="2839">Strong balance of strategic thinking and hands-on execution</li> <li data-section-id="1wi33dw" data-start="2840" data-end="2905">Deep understanding of enterprise buyers and long sales cycles</li> <li data-section-id="gdfhvv" data-start="2906" data-end="2967">Proven ability to influence cross-functional stakeholders</li> <li data-section-id="y0pulz" data-start="2968" data-end="3019">Excellent storytelling and communication skills</li> <li data-section-id="xmz7hh" data-start="3020" data-end="3097">Comfort working with modern tools and AI (e.g., Gemini, NotebookLM, Gong)</li> <li data-section-id="1orvubf" data-start="3111" data-end="3150">Customer-obsessed and market-driven</li> <li data-section-id="t45h6u" data-start="3151" data-end="3201">Structured thinker with a strong point of view</li> <li data-section-id="ghqe3e" data-start="3202" data-end="3250">Thrives in fast-paced, evolving environments</li> <li data-section-id="n8j2q7" data-start="3251" data-end="3298">Collaborative, low-ego, and impact-oriented</li> </ul> <p></p> <p><strong>What we offer :</strong></p> <ul> <li>Join an early-stage, well-financed company</li> <li>Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software</li> <li>Contribute your knowledge and insights to increase awareness and knowledge of sustainability</li> <li>Generous health benefits&nbsp;</li> <li>Flexible schedules</li> <li>4 weeks of vacation&nbsp;</li> <li>Stock option plan</li> </ul> <p>&nbsp;</p>

Perks & benefits

  • Equity Compensation

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