Product Marketing Manager

🐶 Our mission

🚀 The opportunity

💻 The role

🛠 What you’ll do

• Define and evolve Snout's core positioning across ICPs: small clinics (1–3 doctors), multi-clinic / enterprise groups, and partner-referred clinics (PIMS, distributors, MSPs)
• Build clear ICP narratives, pain points, and value props rooted in real clinic workflows and emotional realities
• Own Snout's messaging architecture — hero copy, value pillars, proof points, objections

• Create and maintain sales enablement assets: pitch decks, one-pagers, objection handling, and competitive positioning
• Partner closely with Sales, CX/CSM, and Partnerships to ensure messaging matches how Snout is actually sold and implemented
• Arm CSMs with customer-facing materials that support onboarding, activation, and expansion

• Build Snout's content spine: homepage + landing page frameworks, product narratives and "How It Works" explainers, and case study and testimonial templates
• Translate customer stories into scalable proof — ACT lift, reduced staff burnout, increased preventive compliance
• Ensure consistency across lifecycle touchpoints: website, sales, lifecycle emails, and clinic-facing assets

• Develop deep empathy for veterinarians, practice managers, and front-desk teams
• Synthesize insights from sales calls, onboarding sessions, and customer feedback into sharper messaging

💡What we're looking for

• 4 - 7 years of experience in Product Marketing, ideally in B2B SaaS, fintech, healthcare, or workflow tools
• Experience in marketing to two sides of a marketplace (B2B+B2C or B2B2C)
• Strong instinct for emotional and functional storytelling
• Proven experience creating enablement that actually gets used
• Comfort operating in ambiguity and building from zero to one
• Clear writer who can balance warmth, clarity, and credibility
• Ability to travel on a quarterly basis

🌟 What will make you stand out

• Experience marketing to veterinary, healthcare, or other regulated SMB or multi-location audiences
• Prior work at a seed, Series A/B startup in an early PMM capacity
• Ability to run customer interviews and distill insights into actionable messaging frameworks
• Track record of measurable impact:  conversion rate improvements, sales cycle acceleration, or activation metrics tied to PMM work

💖 Why you should join Snout

• Fast growing, venture capital backed technology company focused on improving access to veterinary care
• Ability to have a meaningful impact from Day 1, where your voice and opinion matters
• Unlimited potential to grow in your career, learn and expand your skillsets
• Collaborative, flexible, and friendly culture

❌ Why this role might not be a fit for you

• You’re not interested or experienced in marketing to two sides of a marketplace (B2B+B2C or B2B2C)
• You prefer working downstream of a fully built-out brand and messaging foundation
• You're more comfortable executing campaigns than developing positioning from scratch
• You haven't worked in a customer-facing or cross-functional capacity
• You aren’t a pet or animal lover or aligned with the mission
• You don’t live close to an airport and have travel flexibility

💸 Compensation

• $120 000 - $150 000 base salary

⚕️Benefits

• Day 1 medical/dental/vision benefits
• Flexible time off + 11 Snout calendar holidays
• Paid parental leave