Senior/Lead Product Marketing Manager

<div class="content-intro"><p><strong>At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions.</strong></p> <p>Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration.</p> <p>Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape.</p> <p>Whether scaling your PSP, enhancing your EMI services, or diving into open banking, <strong>WhiteTech is your partner for innovation and growth.</strong></p> <p><em>We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET).</em></p></div><h2 class="wp-block-heading">&nbsp;</h2> <h1>Job Summary</h1> <p>We are hiring for an innovative startup building a cutting-edge, secure, and responsible&nbsp;<strong>CS2/CS:GO Skin Gambling and Casino Platform</strong>. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven&nbsp;<strong>Senior/Lead Product Marketing Manager</strong> to bridge the gap between building the product and successfully bringing it to market.</p> <p>This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety.</p> <h1>Required Qualifications (Must-Have)</h1> <ul> <li> <p>6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.</p> </li> <li> <p><strong>Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.</strong></p> </li> <li> <p>Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.</p> </li> <li> <p>Experience in setting up successful collaborations with Counter-Strike (CS) streamers.</p> </li> <li> <p>Proven experience in growing a start-up project toward a market leader position.</p> </li> <li> <p>Previous experience working in start-up environments with rapid iteration cycles.</p> </li> <li> <p>Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role.</p> </li> <li> <p>Proven hands-on experience building and scaling marketing processes from the ground up.</p> </li> <li> <p>Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.</p> </li> <li> <p>Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.</p> </li> <li> <p>Experience working with analytics tools and turning data into stories &amp; actions.</p> </li> <li> <p>Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.</p> </li> <li> <p>Passion for gaming, esports, and the CS2/CS:GO community.</p> </li> <li> <p>Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.</p> </li> <li> <p>Ability to work within the CET/EET time zone.</p> </li> </ul> <h1>Key Responsibilities</h1> <ul> <li> <p>Leading and growing the Product Marketing function with a hands-on approach.</p> </li> <li> <p>Develop marketing strategies for our B2C products and B2B platform features.</p> </li> <li> <p>Contribute to product mechanics and design with proven, market-tested enhancements.</p> </li> <li> <p>Structure effective partnerships with traffic acquisition partners.</p> </li> <li> <p>Create positioning and unique value propositions.</p> </li> <li> <p>Collaborate hand-in-hand with product, design, and development teams.</p> </li> <li> <p>Monitor KPIs (conversions, engagement, retention, launch effectiveness).</p> </li> <li> <p>Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.</p> </li> <li> <p>Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).</p> </li> <li> <p>Initiate changes to increase conversions, user engagement, and retention.</p> </li> <li> <p>Synchronize marketing activities with the product roadmap.</p> </li> <li> <p>Plan marketing launches and entering new markets.</p> </li> <li> <p>Conduct market, competitor, target audience, and customer development research.</p> </li> <li> <p>Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.</p> </li> <li> <p>Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development.</p> </li> <li> <p>Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.</p> </li> <li> <p>Report on the effectiveness of initiatives and promotion results.</p> </li> </ul> <h1>Recruitment Process</h1> <ol> <li> <p>Application Review&nbsp;(1-2 weeks).<br>If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy.</p> </li> <li> <p>Interview Stages&nbsp;(2-3 weeks).</p> <ol> <li> <p>Prescreen Call with Recruiter - 30 min.</p> </li> <li> <p>Interview with Chief Product Officer - 60 min.</p> </li> <li> <p>Test Assignment.</p> </li> <li> <p>Final Interview with CEO - 60 min.&nbsp;</p> </li> </ol> </li> <li> <p>Job Offer.</p> </li> <li> <p>Referrals: Employment and Background Check.</p> </li> </ol> <h2 class="wp-block-heading">&nbsp;</h2><div class="content-conclusion"><p><strong>We offer:</strong>&nbsp;</p> <ul> <li>Competitive compensation package (commensurate with your experience)</li> <li>19 business days of flexible Paid Time Off (PTO)</li> <li>Fully remote work with flexible hours (within the CET time zone) from any location of your choice</li> <li>Values-driven culture with a friendly and supportive work environment</li> <li>Opportunity to regularly participate in conferences and community events as both a participant and contributor</li> <li>Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency</li> </ul> <p>Embrace the opportunity to develop your skills in a cutting-edge fintech environment.</p> <p>Please apply now to be part of our dynamic team and make a tangible impact on the future of payments!</p> <p style="text-align: center;"><strong>Let’s build </strong><strong>something</strong><strong> great together!</strong></p></div>