Product Marketing Manager, Prediction Markets

<div class="content-intro"><p>Ready to do the most impactful work of your career? At&nbsp;<a href="https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&amp;utm_source=coinbase">Coinbase</a>, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”&nbsp;<a href="https://www.coinbase.com/careers">learn more about working at Coinbase</a>.</p></div><p>Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the<a href="https://www.coinbase.com/careers/product-groups"> <strong>Consumer &amp; Business</strong></a> team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product.</p> <p><strong>What you'll do:</strong></p> <ul> <li>Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.</li> <li>Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.</li> <li>Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.</li> <li>Measure and report on the performance of product marketing initiatives to inform ongoing strategy.</li> <li>Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.</li> </ul> <p><strong>Required Skills and Experience:</strong></p> <ul> <li>5+ years of marketing experience within the trading/crypto or FinTech space.</li> <li>Demonstrated track record of ideating and implementing growth strategies on products.</li> <li>Demonstrated track record of creating customer segmentation and insights.</li> <li>Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.</li> <li>Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.</li> <li>Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.</li> </ul> <p>&nbsp;</p> <p>P77089</p> <p>#LI-Remote</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><strong>Pay Transparency Notice:</strong><strong><em> </em></strong>Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).&nbsp;</p> <p>&nbsp;</p></div><div class="title">Annual base salary range (excluding equity and bonus):</div><div class="pay-range"><span>$140,080</span><span class="divider">&mdash;</span><span>$164,800 USD</span></div></div></div><div class="content-conclusion"><ul> <li style="font-style: italic; font-size: 8pt;"><span style="font-size: 8pt;"><em><strong>Application Limit: </strong>Candidates may submit a maximum of 4 applications per 30-day period.</em></span></li> <li style="font-style: italic; font-size: 8pt;"><span style="font-size: 8pt;"><em><strong>Equal Opportunity Employer: </strong>Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.</em></span></li> <li style="font-style: italic; font-size: 8pt;"><span style="font-size: 8pt;"><em><strong>US Applicants: </strong>View<a href="https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf"> Employee Rights</a>,<a href="https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf"> Know Your Rights</a>, and<a href="https://static-assets.coinbase.com/e-verify.pdf"> E-Verify</a> Notice of Participation.</em></span></li> <li style="font-style: italic; font-size: 8pt;"><span style="font-size: 8pt;"><em><strong>Accommodations: </strong>If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.&nbsp;Need screen reading technology?<a href="https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn"> Click here</a> to download a free compatible screen reader and view the<a href="http://www.chromevox.com/tutorial/"><strong> </strong>tutorial</a>.</em></span></li> <li style="font-style: italic; font-size: 8pt;"><span style="font-size: 8pt;"><em><strong>Data Privacy &amp; Arbitration: </strong>By submitting your application, you agree to our<a href="https://www.coinbase.com/legal/applicant_privacy_notice"> Candidate Privacy Notice</a>. US applicants: By submitting your application, you agree to<a href="https://www.coinbase.com/legal/application-arbitration-agreement"> Arbitration of Disputes</a>.<br></em></span></li> <li style="font-style: italic; font-size: 8pt;"><span style="font-size: 8pt;"><em><strong>AI Disclosure: </strong>Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation.&nbsp; Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. Coinbase will not use AI to make decisions impacting employment.</em></span></li> </ul></div>