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Lead Product Marketing Manager, Product
Biorender
CanadaRemote3mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
- Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers.
- Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies.
- Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing.
- Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team.
- Support high-value enterprise deals by partnering with Sales and Customer Success to refine messaging, address objections, and articulate differentiated value.
- Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy.
- Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively.
- Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness.
- 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact.
- Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives.
- Deep understanding of sales enablement — you know how to equip GTM teams with the messaging, tools, and training needed to win deals.
- Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches.
- Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence.
- Highly cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams.
- User-obsessed and curious — you’re driven to deeply understand scientific and enterprise customers and advocate for their needs.
- Clear, concise communicator with strong storytelling skills.
- Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.
- We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
- BioRender is loved by millions! We have a world-class NPS and a community of loyal fans and users in 200+ countries!
- Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
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