Product Marketing Lead, Payments

• Develop and maintain a deep understanding of the payments landscape, competitive offerings, and the needs of small business owners managing cash flow and getting paid, and champion those insights across the business.
• Contribute customer research and insight generation for core Payments ICPs, translating findings into positioning, messaging, and roadmap recommendations grounded in real customer behaviour.
• Lead end-to-end go-to-market for payments feature launches, pricing and fee changes, from strategy and positioning through execution and results.
• Drive payments adoption and expansion by partnering with product and expansion marketing teams to design and run experiments and programs that convert new and existing customers and grow their volume over time. 
• Develop messaging, content and enablement programs that enable the organization to tell a clear, consistent, and compelling story about FreshBooks’s financial products to customers and prospects.
• Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals.

• 7+ years of product marketing experience in B2B software, with a strong preference for experience supporting SMB or professional services customers.
• A proven track record of leading product launches and feature releases that deliver measurable business and customer outcomes, including adoption and usage growth.
• Strong positioning and messaging skills, with the ability to distill complex financial products and features into clear, resonant narratives for both customers and internal stakeholders.
• Deep customer empathy and experience conducting or commissioning research, with a track record of translating insights into action.
• Excellent cross-functional collaboration skills and the ability to influence without authority across product, marketing, and leadership.
• A metrics-driven approach, including comfort defining KPIs tied to product adoption and usage, building reporting requirements, and communicating results with clarity.

• A bias for action and comfort owning high-visibility initiatives in a fast-paced, distributed environment.
• Experience in fintech or payments is a meaningful asset. Candidates with this background will be given strong preference.

Compensation

Perks and Benefits

• 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
• 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. 
• 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

About FreshBooks