Product Marketing Specialist (Consumer App & Brand Activation)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Marketing Specialist at Maker Lab (ID): Lead GTM strategy, brand activations, and full-funnel digital campaigns for consumer & AI apps. Drives local product adoption, user growth, and brand awareness through experiential events and multi-channel marketing. Requires 3+ years' tech/agency experience.

Role: 

• Product Marketing & GTM Strategy: Own the local product marketing lifecycle for consumer app features and AI products. Develop and execute comprehensive Go-to-Market (GTM) strategies that take products from launch to sustainable, daily user habit loops.
• Brand Activations & Experiential Campaigns: Plan, manage, and scale high-impact brand activations, experiential events, and local on-ground or digital initiatives that build emotional resonance and drive top-of-funnel brand awareness.
• Integrated Digital Marketing Execution: Design and oversee multi-channel digital marketing campaigns across paid, owned, and earned media (social, in-app notifications, performance marketing, and influencer collaborations) optimised for maximum customer acquisition and retention.
• Insight-Led Campaign Optimisation: Conduct continuous research into Indonesian consumer behaviour, market trends, and competitive landscapes to craft hyper-localised product positioning and tailored messaging framework profiles.
• Performance Tracking & Analytics: Apply digital marketing analytics and experimentation frameworks (A/B testing) to monitor campaign funnels, diagnose drop-off rates, and iteratively optimise digital and activation ROI.
• Cross-Functional Collaboration: Partner seamlessly with global product management, corporate communications, and regional digital agencies to ensure unified brand guidelines and flawless project delivery.

You:

• BA/BS degree or equivalent experience
• 3+ years of experience in product marketing, digital campaign management, brand management, or traditional advertising—ideally within a fast-paced technology, consumer app, or agency environment.
• Proven track record of developing and managing creative brand activations, experiential events, or localised cultural campaigns that drive measurable public engagement.
• Demonstrated problem-solving and analytical capabilities, combined with solid project management skills and the ability to lead projects independently.
• Expertise with marketing analytics and statistical analysis; proven experience with A/B testing and experimentation.
• Ability to use SQL to analyse large datasets and prioritise them into actionable insights.
• Exceptional adaptability, strong teamwork skills, dedication, and a positive attitude.
• Able to work in a fast-paced, deadline-driven, technology work environment and navigate ambiguity in a complex matrix organisation.

• Exceptional verbal and written English, and fluent in Bahasa Indonesia, with strong communication and presentation skills

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.