PUBLIC INFORMATION SPECIALIST

Position Number: 22092744 

Location: DEPT OF PARKS, HERITAGE & TOUR -HP01

County: Pulaski

Anticipated Starting Salary: 52137.07 

This position will serve as the Brand Coordinator and support the Arkansas Department of Parks, Heritage and Tourism (ADPHT) Communications team by helping shape and advance the brand vision for The Natural State. Working closely with the Brand Manager, this role contributes to the development of cohesive, brand‑aligned experiences across all public‑facing touchpoints.

This position plays a key role in implementing brand initiatives, supporting the creation of products and collections, coordinating with partners and vendors (with an emphasis on Arkansas-based collaborators), and ensuring that guest experiences are enhanced and reflect the mission of ADPHT . The Brand Coordinator helps create engaging, meaningful experiences that strengthen overall brand awareness and reinforce a consistent identity for The Natural State.

Applicants must meet or exceed these qualifications: 
A bachelor’s degree with a major in communications, journalism, public relations, or related field preferred. One year of experience in public relations, communications, or related area. Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee’s demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.

The preferred candidate will have strong organizational skills, excellent communication and collaboration skills, a creative mindset with an eye for design, branding and visual presentation, and an ability to analyze trends and translate them into meaningful experiences and offerings.

The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.