PUBLIC INFORMATION SUPERVISOR/EXPERT

Position Number: 22151571 

Location: Central Office -PT08

County: Pulaski

Anticipated Starting Salary: $63,085.98 

This role serves as a Marketing Manager function within Arkansas Tourism, supporting marketing strategy through planning participation, trend monitoring, audience insights, and KPI development that informs visitation, engagement, and brand performance. The position oversees daily execution of multichannel campaigns, ensuring creative alignment and consistent messaging across all platforms. It coordinates with advertising, media, and PR agencies by managing briefings, improving workflows, and providing feedback that ensures work meets objectives and brand standards. The role also manages project coordinators, directing workflows, supporting productivity, and fostering a collaborative and accountable environment. Additional responsibilities include assisting with budgeting, monitoring campaign performance, translating analytics into insights, and preparing reports that guide future decisions. Preferred qualifications include a bachelor’s degree in Marketing, Communications, Tourism, or a related field. Candidates should have 5+ years of marketing strategy experience, strong project management and communication skills, and proficiency with analytics and digital platforms. 


The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.