Referral Growth Manager | Betty CA

<p><strong>About Us:</strong></p> <p>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.</p> <p><strong>Betty Canada</strong> is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.</p> <p>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p>&nbsp;</p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest </strong>- we value honesty in all aspects.</li> <li><strong>Bring the Olives</strong> - we offer premium customer experience.</li> <li><strong>Think Big </strong>- we believe in always striving for more.</li> </ul> <p>&nbsp;</p> <p><strong>About the role</strong></p> <p>We are looking for a Referral Growth Manager to lead Refer-a-Friend, one of our largest acquisition channels and a key driver of new active depositors. You will own the channel's performance end to end: setting the strategy, managing cost, keeping the program clean, and aligning CRM, Product, and Dev around one goal: more NADs at a healthy cost.</p> <p>&nbsp;</p> <p><strong>Key Responsibilities</strong></p> <ul> <li><strong>Own the Refer-a-Friend strategy and KPIs:</strong> RAF budget planning, eligibility, incentives, abuse rules, and promo calendar. Track registrations, NADs, conversion rate, CAC, payback periods, and LTV, with RAF NADs as the main KPI.</li> <li><strong>Own Refer-a-Friend efficiency:</strong> cost per new active depositor, welcome-offer spend, campaign cost, and the return on it. Model impact before launch and challenge spikes instead of taking them at face value.</li> <li><strong>Own referrer-base growth and reactivation:</strong> identify the segments that bring quality players and build campaigns around them.</li> <li><strong>Own RAF reporting and analytics:</strong> RAF versus non-RAF players, referrers versus referees, referrer LTV versus the LTV of the friends they bring, and whether performance is driven by the number of referrers or the value per referrer.</li> <li><strong>Own and design the rules that keep RAF clean:</strong> self-referral and duplicate-account detection, device and identity checks, velocity limits, and how rewards get released. Work closely with Payments and Risk &amp; Fraud.</li> <li><strong>Own the offer and communication agenda:</strong> design RAF offers and messaging by player segment (regular, low-value, VIP, lapsed, bonus hunters) and build seasonal and event-based campaigns, run with clear hypotheses and holdouts so each one improves on the last.</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li>3-6 years in growth, lifecycle, or CRM marketing. iGaming, fintech, or another regulated consumer business with bonuses and real compliance constraints is a strong plus.</li> <li>Real experience with referral programs or loyalty, where advocacy measurably affected acquisition and retention, and ideally where you've dealt with people trying to abuse an incentive.</li> <li>Lifecycle and CRM depth to set the brief, shape the journeys, and judge the work, even though a dedicated specialist runs the day-to-day execution. Hands-on CRM experience matters here, since you can't oversee what you don't understand.</li> <li>Experience pulling and analyzing performance data, working well with analytics, and caring about margin and unit economics, not just top-line counts.</li> <li>Comfortable directing product work: writing clear requirements, mapping a flow, and prioritizing with a Product Manager and a dev team.</li> <li>A feel for what makes people invite a friend, and what makes an offer too easy to exploit.</li> <li>Direct experience with Smartico is an advantage.</li> <li>Familiarity with AGCO / Ontario iGaming marketing and inducement rules is an advantage.</li> </ul> <p><strong>What we offer:</strong></p> <ul> <li>Competitive salary</li> <li>Premium Health insurance</li> <li>Career and skills development opportunities</li> <li>Fun and collaborative team environment</li> <li>New modern office space</li> </ul>