Regional Manager, Saudi Arabia – UK EFL

Main Duties and Responsibilities

• Develop and implement a comprehensive regional business development and sales strategy for OIEG’s UK EFL products with a focus on Adult English opportunities 
• Identify and target new business opportunities within the agent network, corporate clients, and direct-to-student channels.
• Conduct thorough market analysis to understand competitor activity, market trends, and customer needs to inform product positioning and strategy.
• Represent OIEG at key industry events, exhibitions, and agent workshops across Saudi Arabia.

• Be ultimately responsible for achieving and exceeding regional sales targets and revenue goals for the UK EFL business unit.
• Manage and grow a portfolio of key accounts (agents and partners), ensuring strong, productive relationships and maximizing conversion rates.
• Drive the entire sales cycle from initial lead generation to final conversion and enrolment.
• Provide expert product knowledge and sales support to the agent network and internal teams.

• Act as the in-region subject matter expert on the entire OIEG EFL product suite, including: Destinations: UK (London, Brighton, Oxford, Edinburgh) and Programmes: Year-Round Groups, Junior Programmes, Adult English etc. i.e. the full EFL portfolio.
• Effectively communicate the unique selling propositions (USPs) of each school and programme, tailoring the message to the Saudi Arabia market.

• Work closely with the Marketing team to develop and localize marketing collateral, campaigns, and digital strategies tailored for the Saudi Arabia audience.
• Liaise with products, admissions and operations teams at global destinations to ensure a smooth student journey from enquiry to arrival.

• Provide regular, accurate sales forecasts and performance reports to the Regional Director for Middle East & Central Asia.
• Work closely with Head of Language Sales, UK for market development 
• Monitor key performance indicators (KPIs) and market data to measure effectiveness and adjust strategies accordingly.
• Manage the budget for business development activities.

Person Specifications

• Eligibility to live and work in Saudi Arabia
• Undergo an Enhanced DBS disclosure check or overseas equivalent. 

• Bachelor graduates 

• Experience of working within international student recruitment within Saudi Arabia
• Candidates in being a study abroad agent are welcomed. 
•  Overseas higher education background (UK preferable) 
• Having a EFL agents’ network connections will be an advantage. 

• Fluent in Arabic
• Fluent in English

• Enthusiastic
• Sales and target driven 
• Strong team player 
• Flexible approach to work 

Disclaimer