Regional Manager, Western Canada

Main Duties and Responsibilities

• Develop, manage, and strengthen relationships with existing education agents, recruitment partners, and key stakeholders.
• Identify, recruit, onboard, and support new agent partners to expand market reach and increase student recruitment opportunities.
• Conduct regular business reviews with agents to drive application growth, conversion, and enrollment performance.
• Deliver agent training sessions, webinars, presentations, and product updates to ensure strong market knowledge and engagement.
• Maintain regular communication with partners to support business growth and long-term relationship development.

• Develop and execute regional recruitment strategies aligned with institutional goals, enrollment targets, and market opportunities.
• Drive onshore student recruitment initiatives across assigned territories and market segments.
• Promote Oxford International’s portfolio  educational offerings, including English language programs, pathway programs, career college, university partnerships, Juniors, and year round groups.
• Identify and develop new business opportunities through strategic partnerships, networking, and market engagement.
• Monitor recruitment trends, competitor activity, policy changes, and market developments to identify growth opportunities and mitigate risks.
• Represent Oxford International at recruitment fairs, conferences, networking events, webinars, and industry functions.

• Support agents and students throughout the admissions and enrollment journey.
• Monitor application pipelines, conversion rates, deposits, and enrollment performance to ensure target achievement.
• Work closely with Admissions, Student Services, Marketing, and Campus teams to deliver an exceptional student experience.
• Ensure timely follow-up and resolution of agent and student inquiries.

• Collaborate with internal stakeholders to support recruitment initiatives and business objectives.
• Maintain accurate records of recruitment activities, agent interactions, opportunities, and market intelligence within the CRM system.
• Prepare weekly, monthly, and quarterly reports on recruitment performance, market trends, agent productivity, and enrollment outcomes.
• Provide strategic recommendations and market insights to support planning, forecasting, and business growth.

• Travel regularly within Western Canada to support recruitment, partner engagement, and business development activities.
• Participate in international recruitment events and market visits as required.

Person Specifications

• Eligibility to work in Canada
• Clear background or criminal record check

• Bachelor’s degree in business, Marketing, International Education, Communications, or a related field.

• Minimum 3 years of experience in international student recruitment, education partnerships, admissions, business development, education sales, or a related field.
• Demonstrated experience working with education agents, recruitment partners, or institutional stakeholders.
• Experience promoting and recruiting for English language (ESL), pathway, college, university, or career-focused education programs.
• Strong understanding of the Canadian international education sector, student mobility trends, and onshore recruitment landscape.
• Knowledge of international student pathways, admissions processes, and study options within Canada.
• Experience within the Canadian post-secondary, pathway, language education, or international education sectors. (Desirable)
• Knowledge of Canadian immigration pathways related to international students. (Desirable)
• Experience using Salesforce or similar CRM platforms. (Desirable)

• Excellent communication, presentation, negotiation, and relationship-management skills.
• Proven ability to achieve recruitment targets and business development objectives.
• Strong organizational and project management skills, with the ability to manage multiple priorities effectively.
• Proficiency with CRM systems, reporting tools, and Microsoft Office applications.
• Fluency in one or more additional languages is considered a strong asset, particularly Mandarin, Arabic, Spanish, Korean, Vietnamese, Portuguese, or other languages relevant to international student recruitment markets. (Desirable)

• Results-oriented with a strong sales, recruitment, and business development mindset.
• Passionate about international education, language learning, and student success.
• Professional, proactive, energetic, and highly self-motivated.
• Strong networking, negotiation, and stakeholder-management capabilities.
• Entrepreneurial approach to identifying and developing new market opportunities.
• Culturally aware with the ability to effectively engage with diverse international audiences.
• Comfortable presenting to both small and large audiences in virtual and in-person settings.
• Adaptable and capable of thriving in a fast-paced, target-driven environment.
• Willingness and ability to travel within Canada and internationally as required. A valid driver's license is considered an asset but is not required.

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