Regional Marketing Lead, USA

<p>&nbsp;</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About Nscale</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Nscale is the GPU cloud engineered for AI. We provide cost-effective, high-performance infrastructure for AI start-ups and large enterprise customers. Nscale enables AI-focused companies to achieve superior results by reducing the complexity of AI development. Our GPU cloud bolsters technical capabilities and directly supports strategic business outcomes, including cost management, rapid innovation, and environmental responsibility.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you'll build trust through openness and transparency, where everyone is inspired to do their best work. If you join our team, you'll be contributing to building the technology that powers the future.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About the Role</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Nscale is building the engine of superintelligence — a full-stack AI infrastructure platform spanning energy, data centres, and cloud. As we expand globally, the USA is a critical growth region for enterprise adoption, partnerships, and developer engagement.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We are looking for a Regional Marketing Lead, USA to own and execute Nscale's go-to-market strategy across the region. This is a senior, hands-on role responsible for translating global strategy into pipeline, POVs, and market presence across North and South America.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You will lead regional marketing execution across field marketing, account-based activation, partner programs, and demand generation, working closely with the USA Events Lead and Global Growth team to ensure all activity is aligned to priority accounts and converts into measurable commercial outcomes. You are the single-threaded owner of marketing performance in the USA, with approximately 30% travel expected. This role is based in Seattle or San Francisco, with flexibility for the right candidate.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What You'll be Doing</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Own USA GTM Execution and Regional Strategy</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Translate Nscale's global GTM strategy into a clear, actionable regional plan</li> <li class="whitespace-normal break-words pl-2">Define priority markets, accounts, and vertical plays across the USA</li> <li class="whitespace-normal break-words pl-2">Align marketing activity with Sales to drive enterprise engagement and pipeline</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Own Pipeline, POVs, and Regional Performance</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Be accountable for marketing-influenced pipeline, qualified POV creation and conversion, and account engagement across Top-200 and priority verticals</li> <li class="whitespace-normal break-words pl-2">Ensure all regional marketing activity is tied to measurable commercial outcomes</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Execute ABM and Field Marketing in Partnership with Global Growth</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Activate global ABM programs within the USA, aligned to priority accounts and campaign strategy</li> <li class="whitespace-normal break-words pl-2">Partner closely with the Global Growth team to align on target accounts, campaign priorities, and coordinated account-based programs in-region</li> <li class="whitespace-normal break-words pl-2">Translate global campaigns into local execution across field, digital, and partner channels</li> <li class="whitespace-normal break-words pl-2">Own conversion of ABM activity into meetings, POVs, and pipeline</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Partner with Events to Drive Commercial Outcomes</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Define target accounts, objectives, and success criteria for regional events</li> <li class="whitespace-normal break-words pl-2">Work closely with the USA Events Lead to align events with GTM priorities</li> <li class="whitespace-normal break-words pl-2">Ensure event activity converts into qualified meetings, POV opportunities, and pipeline</li> <li class="whitespace-normal break-words pl-2">Track and report on event-driven performance</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Drive Partner and Ecosystem Marketing</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Own regional partner activation in collaboration with Partner Marketing</li> <li class="whitespace-normal break-words pl-2">Identify and execute co-marketing opportunities with strategic partners across the USA, including hyperscalers, GSIs, and regional technology partners</li> <li class="whitespace-normal break-words pl-2">Ensure partner activity contributes to pipeline, POVs, and regional growth</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Own Regional Content, Storytelling, and Localisation</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Work with Product Marketing and Content &amp; Brand to tailor messaging for key USA markets and audiences</li> <li class="whitespace-normal break-words pl-2">Ensure strong regional storytelling across case studies, sales enablement materials, and campaign and partner content</li> <li class="whitespace-normal break-words pl-2">Maintain a consistent and compelling Nscale voice across all regional touchpoints</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Bridge Enterprise and Developer Marketing Motions</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Partner with Developer Marketing to align enterprise GTM with developer-led adoption</li> <li class="whitespace-normal break-words pl-2">Support regional developer engagement through events, content, and community initiatives</li> <li class="whitespace-normal break-words pl-2">Ensure developer activity contributes to broader pipeline, usage, and growth</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Track Performance and Drive Continuous Improvement</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Own regional dashboards and reporting across key KPIs</li> <li class="whitespace-normal break-words pl-2">Deliver clear insights and recommendations to improve performance</li> <li class="whitespace-normal break-words pl-2">Contribute to weekly growth reviews and pipeline discussions</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About You</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">6+ years of experience in B2B marketing, ideally in cloud, AI, infrastructure, or deep-tech environments</li> <li class="whitespace-normal break-words pl-2">Strong experience in field marketing, ABM execution, and regional GTM programs</li> <li class="whitespace-normal break-words pl-2">Proven ability to drive pipeline and commercial outcomes through marketing</li> <li class="whitespace-normal break-words pl-2">Experience working closely with Sales and Partners in a regional context</li> <li class="whitespace-normal break-words pl-2">Strong organisational and execution skills, with ability to manage multiple workstreams</li> <li class="whitespace-normal break-words pl-2">Comfortable working in a matrix organisation across global teams</li> <li class="whitespace-normal break-words pl-2">Excellent communication and stakeholder management skills</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Nice to Have</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Experience in AI infrastructure, hyperscaler, or developer ecosystem environments</li> <li class="whitespace-normal break-words pl-2">Deep understanding of North American enterprise markets, buying behaviours, and partner ecosystems</li> <li class="whitespace-normal break-words pl-2">Strong commercial mindset — able to tie marketing activity directly to pipeline and revenue</li> <li class="whitespace-normal break-words pl-2">Experience scaling marketing in a high-growth or early-stage company</li> <li class="whitespace-normal break-words pl-2">Experience working closely with enterprise sales teams and strategic accounts</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Why This Role Matters</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The USA is a critical growth region for Nscale. As Regional Marketing Lead, USA, you will own Nscale's marketing performance and growth across the region, translate global strategy into regional pipeline, POVs, and customer engagement, and work in lockstep with Growth, Events, Partners, and Sales to drive commercial outcomes. This is a high-impact role for a commercially minded marketing leader who thrives in fast-paced environments and wants to help build a global AI infrastructure company.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What We Can Offer You</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">At Nscale, you'll find a collaborative, supportive, and innovative environment where your contributions spark real impact. We're building something extraordinary, and we want you at the core.</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Highly competitive package (base + equity) with reviews every 12 months. 🚀</li> <li class="whitespace-normal break-words pl-2">Join the fastest-growing tech startup — push boundaries, collaborate with brilliant minds, and make your mark on cutting-edge AI. ✨</li> <li class="whitespace-normal break-words pl-2">Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.</li> <li class="whitespace-normal break-words pl-2">Human-First Flexibility: We treat you as humans first. 🫶🏽 Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life's moments.</li> <li class="whitespace-normal break-words pl-2">Join our thriving remote-first team. Geography is no barrier to impact or connection. We build seamless virtual collaboration, empowering you, wherever you work.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Equal Opportunities Statement</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there's anything we can do to accommodate your specific situation, please let us know.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>The responsibilities outlined in this job description are not exhaustive and are intended to provide a general overview of the position. The employee may be required to perform additional duties as assigned by management, consistent with the skills and qualifications required for the role.</em></p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The range below reflects the base salary for the position. Actual compensation may vary based on job-related factors such as skill set, experience, education, and location. In addition to base salary, this role may be eligible for bonus, equity, and/or commission programs. Nscale may offer a competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation.</p></div><div class="title">Salary Range</div><div class="pay-range"><span>$110,000</span><span class="divider">&mdash;</span><span>$170,000 USD</span></div></div></div><div class="content-conclusion"><p><em>For information on how Nscale handles candidate personal data, please see our Employee &amp; Candidate Privacy Notice:&nbsp;<a href="https://drive.google.com/file/d/1QK5Yg04WHD9K9IAtJgQWubJZC9oLvatK/view?usp=sharing" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://drive.google.com/file/d/1QK5Yg04WHD9K9IAtJgQWubJZC9oLvatK/view?usp%3Dsharing&amp;source=gmail&amp;ust=1765375172804000&amp;usg=AOvVaw2Ncte4rmlGl8OKuFuDgDtx">Here.</a></em></p></div>