Regional Sales Head - West Bengal, India

Key Responsibilities

•  Achieve regional sales volume, revenue, and profitability targets. 
•  Develop and execute annual and quarterly sales plans for West Bengal, Odisha, and Chhattisgarh. 
•  Drive primary and secondary sales through dealer-distributor networks. 
•  Identify high-potential markets and implement growth strategies. 
•  Monitor market share and ensure business expansion across assigned territories. 
•  Forecast sales demand and coordinate production planning with the manufacturing team. 

2. Channel Development & Dealer Management

•  Appoint, develop, and manage distributors, dealers, and retailers across the region. 
•  Strengthen dealer engagement through incentive schemes, loyalty programs, and business reviews. 
•  Ensure dealer profitability and inventory optimization. 
•  Conduct regular dealer visits and resolve channel conflicts. 
•  Expand rural and semi-urban distribution networks to increase market reach. 

3. Team Leadership

•  Lead, mentor, and develop Area Sales Managers, Territory Sales Managers, and Sales Officers. 
•  Set KPIs and monitor individual and team performance. 
•  Conduct monthly sales reviews and market visits with team members. 
•  Build a high-performance sales culture focused on results and customer service. 
•  Identify training needs and ensure continuous capability development. 

4. Market Development

•  Develop new business opportunities in: 
  •  Agriculture & Irrigation 
  •  Borewell Contractors 
  •  Government Water Supply Projects 
  •  Solar Pumping Projects 
  •  Builders & Infrastructure Projects 
  •  Industrial Applications 
•  Strengthen relationships with consultants, contractors, OEMs, and project customers. 
•  Identify opportunities in government tenders and institutional sales. 

5. Key Account Management

•  Manage strategic customers and large distributors. 
•  Build relationships with government departments, EPC contractors, irrigation departments, and institutional buyers. 
•  Conduct techno-commercial negotiations and finalize business agreements. 
•  Ensure customer retention and repeat business generation. 

6. Collections & Credit Control

•  Monitor receivables and outstanding payments. 
•  Ensure adherence to company credit policies. 
•  Work closely with finance teams for collection efficiency. 
•  Minimize overdue accounts and bad debts. 

7. Market Intelligence

•  Track competitor activities, pricing, product launches, and channel strategies. 
•  Analyze market trends and customer requirements. 
•  Recommend pricing and product positioning strategies. 
•  Provide periodic market intelligence reports to management. 

8. Reporting & MIS

•  Prepare monthly sales reports, forecasts, and business reviews. 
•  Monitor achievement against budget and targets. 
•  Maintain CRM and sales pipeline records. 
•  Present regional performance reviews to senior management. 

Skills, Knowledge and Expertise

• 12–18 years of experience in the sales and marketing of Submersible Pumps and Motors, with a strong track record of driving business growth through dealer-distributor networks. 
• Minimum 5 years in a regional leadership role. 
• Strong exposure to East India markets, especially West Bengal, Odisha, and Chhattisgarh. 

•  Strong knowledge of Submersible Pumps, Submersible Motors, Domestic Pumps, Mini Pumps, and Monoblock Pumps. 
•  Expertise in channel sales, dealer-distributor management, and network expansion. 
•  Proven ability to drive primary and secondary sales growth across assigned territories. 
•  Experience in market development, territory management, and business planning. 
•  Strong understanding of agricultural, residential, and water management pump markets.

Leadership & Managerial Skills

•  Strong leadership capabilities with experience in managing and developing regional sales teams. 
•  Ability to coach, mentor, and motivate teams to achieve business goals. 
•  Excellent performance management and team-building skills. 
•  Capability to drive accountability and foster a high-performance culture. 
•  Strong decision-making and problem-solving abilities.