Retail Brand Advocate

The Retail Brand Advocate is responsible for executing in-store merchandising strategies, maintaining product displays, and building strong relationships with store personnel to drive brand awareness and sales performance. This role requires a detail-oriented, self-motivated professional who can independently manage a territory and deliver consistent, high-quality execution.

• Execute and maintain merchandising standards, including planograms, product placement, pricing, and display compliance.
• Install, clean, maintain, and troubleshoot fixtures, demo devices, and signage.
• Identify and resolve in-store merchandising, display, or fixture issues.
• Plan and manage territory routes efficiently; ensure all scheduled store visits are completed on time and to standard.
• Travel as needed, including occasional overnight or air travel (expenses reimbursed).
• Accurately complete store visit reports, documentation, and required training within established deadlines.
• Maintain clear, timely communication with management; report issues, updates, and needs within 24 hours.
• Build and maintain strong relationships with store managers and associates to support client goals.
• Partner with store teams to drive brand engagement by:
  • Influencing sales through effective product positioning and communication
  • Training staff on product features and benefits
• Maintain strong knowledge of consumer electronics products and customer needs; serve as a subject matter expert.
• Develop and execute a territory business plan to drive measurable results and improve store performance.
• Demonstrate a high level of attention to detail, urgency, and accountability.
• Adapt quickly in a fast-paced retail environment; contribute ideas and solutions for continuous improvement.

• 1+ year of retail merchandising experience required; sales, relationship building, or negotiation experience preferred.
• High School Diploma or equivalent required.
• Ability to work a full-time schedule, typically Monday–Friday, 8:00 AM–5:00 PM; occasional evenings, weekends, or holidays as needed.
• Must reside within the assigned territory in a central location.
• Valid driver’s license with a clean driving record and current automobile insurance (must be maintained throughout employment).
• Reliable personal vehicle required; eligible for mileage reimbursement and travel time.
• Ability to travel as needed, including overnight travel; personal credit card required for reimbursable travel expenses.
• Ability to transport, store, and manage supplies and point-of-purchase materials.
• Basic computer access and proficiency preferred.

 

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