Retail Media & Social Commerce

POSITION SNAPSHOT

• Location: Head Office

• Company: Nestlé

• Business Unit/Division: eBusiness

• Full-time 

• Minimum 3 years' experience in digital marketing ideally on search or 3 years in eCommerce for FMCG business.

 

A DAY IN THE LIFE…

• Manage campaign deliverables with quality in accordance with eCommerce strategy & activation calendar across eRetailers & in sync with sales plans & brand priorities. Work closely with agency partners, key accounts, creative designers & marketing teams in ensuring campaigns are activated in sync and on plan.

• Drive eContent building blocks adoption to drive visible improvement of eContent quality & SEO performance on eRetailer by coordinating with brands, key accounts, agency partners to ensure the products content are most up to date & optimized for search behavior (product images, titles, descriptions)

• Drive strategic shoppertainment experience to build customer engagement & increase returning visitor to the official stores. (livestreaming, gamification)

• Own & manage lower funnel media & marketing activities to accelerate sales on emerging businesses (C&M, Quick Commerce, International Assortment, Tiktok Shop)

• Lead in JBP with customer including Shopee, Lazada and Tiktok to negotiate on trade term deal with media strategy

 

ARE YOU A FIT?

• Minimum 3 years' experience in digital marketing ideally experienced on search or 3 years in other function such as eCommerce for FMCG business.

• Strong project management & coordination skills in navigating matrix environment.

• Strong commercial understanding of digital assets both retailer media and social media/ Google etc.

• Creative bent of mind to be able to design specific shopper activations and digital assets to communicate the prop/campaign

• Working equation with agency resources and ability to drive accountability and high-quality delivery from E-commerce agencies

• Sound analytical and project management skills

• Curiosity for Digital& eCommerce landscape and keen interest in enhancing online shopper experiences

• Good team working skills – mindset to collaborate and prioritise business goals

• Drive for continuous improvement and strong people management skill