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Revenue Operations Manager

Evismart
Vancouver1mo ago

About the role

<div class="_74198532 _864f807a _1355c1c3 f8ea825e c9da991d f1fd1d2e a929e494"> <h1><strong>Revenue Operations Manager</strong></h1> <p><strong>EviSmart</strong>&nbsp;· Vancouver, BC (In-Office) · Reports to CEO</p> <h2><strong>About EviSmart</strong></h2> <p>EviSmart is a fast-growing B2B SaaS company building workflow automation software for dental and medical practices. With proven product-market fit, strong retention, and a clear path to scale, we're entering the most important growth phase in the company's history.</p> <h2><strong>About the Role</strong></h2> <p>Build-from-scratch mandate across Marketing Ops, Sales Ops, Success Ops, and BizOps. You will architect the systems, processes, and playbooks that power EviSmart's next stage of growth — reporting directly to the CEO and partnering across Sales, Marketing, CS, Finance, Product, and Engineering.&nbsp;<strong><em>This is an operator-builder role</em></strong>.</p> <h2><strong>What You'll Own</strong></h2> <h3><strong>Marketing Operations</strong></h3> <ul> <li>Define lead, MQL, SQL, opportunity, and customer in HubSpot — with source, owner, and stage traceable on every record</li> <li>Instrument the funnel end-to-end: volume, conversion, velocity, and cost from ad impression to closed-won</li> <li>Own HubSpot Marketing Hub: lead scoring, routing, nurture workflows, form logic, UTM governance, and the handoff to Sales Hub</li> <li>Stand up the attribution model and deliver spend-to-pipeline-to-closed-won reporting by channel, campaign, and segment</li> <li>Operationalize the ICP as account-level flags in HubSpot and enforce continuous data hygiene (dedup, standardization, enrichment)</li> </ul> <h3><strong>Sales Operations</strong></h3> <ul> <li>Establish a single source of truth for revenue data — reconciling HubSpot, billing, and finance into one authoritative view of ARR and pipeline</li> <li>Build a forecast the CEO and CFO trust: weekly cadence, stage-exit criteria, commit/best-case/pipeline methodology — tightening accuracy from ±30% to ±10%</li> <li>Design EviSmart's first real quota, territory, and compensation plan, tied to capacity and ICP</li> <li>Document the sales process, configure HubSpot to enforce stage discipline, and own the revenue tech stack (Sales Hub, engagement, conversation intelligence)</li> <li>Run the deal desk and define the core revenue metrics and reporting cadence for weekly ops, monthly leadership, and quarterly board reviews</li> </ul> <h3><strong>Customer Success Operations</strong></h3> <ul> <li>Build the customer health score and early warning system across usage, engagement, support, NPS/CSAT, sponsorship, payment, and contract signals</li> <li>Own the renewal forecast in parallel to the sales forecast: pipeline by quarter, at-risk deals, gross retention commit, expansion pipeline</li> <li>Design the CS operating model: segmentation, coverage, book size, and ARR-per-CSM ratios</li> <li>Design the onboarding and time-to-value process; measure, report, and enforce it</li> <li>Define and report retention metrics (GRR, NRR, logo retention, expansion, churn, TTV) and own the Success tech stack and its integrations</li> </ul> <h3><strong>BizOps &amp; Engineering Partnership</strong></h3> <ul> <li>Own HubSpot as a platform: data model, objects, validation rules, automation, permissions, and sandbox/release management</li> <li>Design and own the integration architecture across HubSpot, billing, product, finance, CS platform, and the data warehouse</li> <li>Stand up the modern data stack and partner with Engineering on event instrumentation and data contracts</li> <li>Build and maintain the core business logic layer: ARR, MRR movements, pipeline, health score, territory, quota attainment, commissions inputs</li> <li>Resolve the identity and account hierarchy problem across systems and install change management for all revenue-system changes</li> </ul> <h2><strong>What You'll Bring</strong></h2> <p><strong>Required</strong></p> <ul> <li>5–8 years in Revenue Operations, Sales Operations, or adjacent BizOps/GTM Strategy at a B2B SaaS company</li> <li>Experience at the $10M–$50M ARR stage, ideally as a founding or early RevOps hire</li> <li>Deep, hands-on HubSpot expertise (Sales, Marketing, Service, Operations Hub) — builder-level, not user-level</li> <li>Proven ownership of a forecast: methodology, cadence, accuracy, finance partnership</li> <li>Track record designing quota, territory, and compensation plans</li> <li>SQL fluency and comfort in a modern data stack (warehouse + dbt + BI)</li> <li>Partnership experience with Engineering on instrumentation and integrations</li> </ul> <p><strong>Nice to Have</strong></p> <ul> <li>Founding or first-RevOps-hire background</li> <li>Healthcare, dental, or regulated-industry SaaS</li> <li>Vertical SaaS go-to-market experience</li> <li>SOC 2 or compliance-adjacent exposure</li> </ul> <p><strong>How You Work</strong></p> <ul> <li>Builder's instinct — ship in weeks, iterate; don't design for six months</li> <li>Operator's discipline — document, sequence, close loops</li> <li>Strategic range — boardroom to HubSpot workflow without losing the thread</li> <li>Bias to clarity — write down definitions, decide authoritative systems</li> <li>Low-ego partnership — credibility with Engineering, Finance, and GTM leadership</li> </ul> <h2><strong>What Success Looks Like</strong></h2> <ul> <li>Forecast accuracy tightens from ±30% to ±10% within three quarters</li> <li>A single, trusted ARR number used by Finance, the CEO, and the board</li> <li>A HubSpot instance that enforces process and holds clean pipeline data</li> <li>A health score CSMs use weekly and a renewal forecast leadership trusts</li> <li>A defensible attribution view that ends the "where is pipeline coming from" debate</li> <li>GTM leadership making capacity, coverage, and investment decisions with confidence</li> </ul> </div>

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