Sales Development Representative

<p>***<span style="text-decoration: underline;"><strong>NOTE:</strong></span> <strong>Not accepting applicants who need Visa sponsorship to work in Malaysia.</strong> ***</p> <p></p> <h2 data-start="151" data-end="207">Business Development Representative (BDR) – Malaysia</h2> <h3 data-start="209" data-end="223">The Role</h3> <p data-start="224" data-end="473">Anchanto Malaysia is seeking a <strong data-start="255" data-end="335">proactive, organized, and creative Business Development Representative (BDR)</strong> who will manage <strong data-start="352" data-end="376">full-funnel outreach</strong>—from outbound and inbound lead generation to event-driven marketing and campaign coordination.</p> <p data-start="475" data-end="601">This is a <strong data-start="485" data-end="505">non-closing role</strong> focused on activating opportunities and driving commercial visibility in the Malaysia market.</p> <p data-start="603" data-end="625">The ideal candidate:</p> <ul data-start="626" data-end="903"> <li data-start="626" data-end="735"> <p data-start="628" data-end="735">Is structured in prospecting and confident in collaborating with <strong data-start="693" data-end="732">sales, marketing, and channel teams</strong>.</p> </li> <li data-start="736" data-end="837"> <p data-start="738" data-end="837">Has strong understanding of <strong data-start="766" data-end="834">B2B SaaS sales, eCommerce, logistics, or supply chain technology</strong>.</p> </li> <li data-start="838" data-end="903"> <p data-start="840" data-end="903">Possesses excellent <strong data-start="860" data-end="900">communication and prospecting skills</strong>.</p> </li> </ul> <hr data-start="905" data-end="908"> <h3 data-start="910" data-end="936">Key Responsibilities</h3> <h4 data-start="938" data-end="986">1. Sales Development (Inbound &amp; Outbound)</h4> <ul data-start="987" data-end="1423"> <li data-start="987" data-end="1069"> <p data-start="989" data-end="1069">Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).</p> </li> <li data-start="1070" data-end="1160"> <p data-start="1072" data-end="1160">Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).</p> </li> <li data-start="1161" data-end="1258"> <p data-start="1163" data-end="1258">Apply <strong data-start="1169" data-end="1192">ENCHANT Methodology</strong> based on Challenger Sale, and <strong data-start="1223" data-end="1255">BANT qualification framework</strong>.</p> </li> <li data-start="1259" data-end="1333"> <p data-start="1261" data-end="1333">Book meetings with qualified decision-makers and warm leads for sales.</p> </li> <li data-start="1334" data-end="1423"> <p data-start="1336" data-end="1423">Maintain accurate tracking of pipeline activities in <strong data-start="1389" data-end="1420">CRM (HubSpot or equivalent)</strong>.</p> </li> </ul> <h4 data-start="1425" data-end="1462">2. Event &amp; Campaign Activation</h4> <ul data-start="1463" data-end="1744"> <li data-start="1463" data-end="1554"> <p data-start="1465" data-end="1554">Identify relevant industry events and coordinate with the sales team for participation.</p> </li> <li data-start="1555" data-end="1669"> <p data-start="1557" data-end="1669">Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).</p> </li> <li data-start="1670" data-end="1744"> <p data-start="1672" data-end="1744">Collaborate with industry bodies to co-host events or distribute EDMs.</p> </li> </ul> <h4 data-start="1746" data-end="1778">3. Marketing Coordination</h4> <ul data-start="1779" data-end="2157"> <li data-start="1779" data-end="1873"> <p data-start="1781" data-end="1873">Work with the marketing team to align campaigns with target accounts and outbound efforts.</p> </li> <li data-start="1874" data-end="1971"> <p data-start="1876" data-end="1971">Help localize global marketing content for <strong data-start="1919" data-end="1931">Malaysia</strong> (emails, landing pages, collaterals).</p> </li> <li data-start="1972" data-end="2063"> <p data-start="1974" data-end="2063">Track performance of local paid campaigns and provide feedback to improve lead quality.</p> </li> <li data-start="2064" data-end="2157"> <p data-start="2066" data-end="2157">Own feedback on content for landing pages, digital campaigns, and local website branding.</p> </li> </ul> <h4 data-start="2159" data-end="2204">4. Market Intelligence &amp; Lead Research</h4> <ul data-start="2205" data-end="2449"> <li data-start="2205" data-end="2287"> <p data-start="2207" data-end="2287">Research and enrich contact lists for prospecting (decision-makers, partners).</p> </li> <li data-start="2288" data-end="2371"> <p data-start="2290" data-end="2371">Monitor competitor activity and trends across eCommerce, retail, and logistics.</p> </li> <li data-start="2372" data-end="2449"> <p data-start="2374" data-end="2449">Share insights with commercial and marketing teams to inform positioning.</p> </li> </ul> <h4 data-start="2451" data-end="2486">5. Collaboration &amp; Reporting</h4> <ul data-start="2487" data-end="2708"> <li data-start="2487" data-end="2580"> <p data-start="2489" data-end="2580">Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.</p> </li> <li data-start="2581" data-end="2708"> <p data-start="2583" data-end="2708">Coordinate internally across <strong data-start="2612" data-end="2650">sales, partnerships, and marketing</strong> to ensure outreach is aligned with business priorities.</p> </li> </ul> <h3 data-start="2715" data-end="2735">Qualifications</h3> <ul data-start="2736" data-end="3592"> <li data-start="2736" data-end="2904"> <p data-start="2738" data-end="2904"><strong data-start="2738" data-end="2750">4+ years</strong> of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).</p> </li> <li data-start="2905" data-end="2992"> <p data-start="2907" data-end="2992">Proven experience with <strong data-start="2930" data-end="2989">lead generation, outbound prospecting, and cold calling</strong>.</p> </li> <li data-start="2993" data-end="3065"> <p data-start="2995" data-end="3065">Strong understanding of <strong data-start="3019" data-end="3062">CRM tools and lead management processes</strong>.</p> </li> <li data-start="3066" data-end="3259"> <p data-start="3068" data-end="3099">Clear evidence of results in:</p> <ul data-start="3102" data-end="3259"> <li data-start="3102" data-end="3126"> <p data-start="3104" data-end="3126">Outbound prospecting</p> </li> <li data-start="3129" data-end="3152"> <p data-start="3131" data-end="3152">Designing sequences</p> </li> <li data-start="3155" data-end="3192"> <p data-start="3157" data-end="3192">Writing short/medium-form content</p> </li> <li data-start="3195" data-end="3259"> <p data-start="3197" data-end="3259">Using <strong data-start="3203" data-end="3232">LinkedIn and social media</strong> for business development</p> </li> </ul> </li> <li data-start="3260" data-end="3318"> <p data-start="3262" data-end="3318">Excellent <strong data-start="3272" data-end="3315">verbal and written communication skills</strong>.</p> </li> <li data-start="3319" data-end="3395"> <p data-start="3321" data-end="3395">Ability to work <strong data-start="3337" data-end="3354">independently</strong> and manage multiple tasks effectively.</p> </li> <li data-start="3396" data-end="3495"> <p data-start="3398" data-end="3495">Strong <strong data-start="3405" data-end="3426">analytical skills</strong> with ability to assess sales data and improve outreach strategies.</p> </li> <li data-start="3496" data-end="3592"> <p data-start="3498" data-end="3592">Experience in <strong data-start="3512" data-end="3556">handling objections and qualifying leads</strong> for software solutions is a plus.</p> </li> </ul> <h3 data-start="3599" data-end="3638">Key Performance Indicators (KPIs)</h3> <h4 data-start="3640" data-end="3682">Lead Generation &amp; Sales Development</h4> <ol data-start="3683" data-end="4295"> <li data-start="3683" data-end="3833"> <p data-start="3686" data-end="3733"><strong data-start="3686" data-end="3731">Meetings Booked (Irrespective of Channel)</strong></p> <ul data-start="3737" data-end="3833"> <li data-start="3737" data-end="3833"> <p data-start="3739" data-end="3833">Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).</p> </li> </ul> </li> <li data-start="3834" data-end="3954"> <p data-start="3837" data-end="3885"><strong data-start="3837" data-end="3883">Lead Qualification Rate (Inbound/Outbound)</strong></p> <ul data-start="3889" data-end="3954"> <li data-start="3889" data-end="3954"> <p data-start="3891" data-end="3954">Percentage of leads qualified and moved to opportunity stage.</p> </li> </ul> </li> <li data-start="3955" data-end="4073"> <p data-start="3958" data-end="3988"><strong data-start="3958" data-end="3986">Outbound Activity Volume</strong></p> <ul data-start="3992" data-end="4073"> <li data-start="3992" data-end="4073"> <p data-start="3994" data-end="4073">Number of sequences, outbound emails, LinkedIn messages, and cold calls made.</p> </li> </ul> </li> <li data-start="4074" data-end="4170"> <p data-start="4077" data-end="4106"><strong data-start="4077" data-end="4104">Meeting Conversion Rate</strong></p> <ul data-start="4110" data-end="4170"> <li data-start="4110" data-end="4170"> <p data-start="4112" data-end="4170">Ratio of MQLs/SQLs successfully converted into meetings.</p> </li> </ul> </li> <li data-start="4171" data-end="4295"> <p data-start="4174" data-end="4207"><strong data-start="4174" data-end="4205">CRM Hygiene &amp; Data Accuracy</strong></p> <ul data-start="4211" data-end="4295"> <li data-start="4211" data-end="4295"> <p data-start="4213" data-end="4295">Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).</p> </li> </ul> </li> </ol> <h4 data-start="4297" data-end="4337">Marketing &amp; Campaign Coordination</h4> <ol data-start="4338" data-end="4596"> <li data-start="4338" data-end="4467"> <p data-start="4341" data-end="4375"><strong data-start="4341" data-end="4373">Event-Driven Lead Generation</strong></p> <ul data-start="4379" data-end="4467"> <li data-start="4379" data-end="4467"> <p data-start="4381" data-end="4467">Number of leads sourced or engaged through events, webinars, or partner activations.</p> </li> </ul> </li> <li data-start="4468" data-end="4596"> <p data-start="4471" data-end="4500"><strong data-start="4471" data-end="4498">Event Participation ROI</strong></p> <ul data-start="4504" data-end="4596"> <li data-start="4504" data-end="4596"> <p data-start="4506" data-end="4596">Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).</p> </li> </ul> </li> </ol> <p></p>