Sales Development Representative

ABOUT US 

At Planitar, we build technology that helps people see and understand the world’s spaces more clearly. 

 

We are the creators of iGUIDE, a powerful property technology solution that combines immersive 3D tours, accurate floor plans and reliable spatial data into a single, easy-to-use system.  Our cameras and software platform are used by professionals in real estate, insurance, construction and property management to simplify their work and deliver better results. 

 

Planitar recently joined REA Group, one of the world’s leading digital property companies. REA operates Australia’s largest residential and commercial property platforms, including realestate.com.au and has a growing global footprint across Asia and North America. Together, we are shaping the future of property technology, combining Planitar’s deep spatial data expertise with REA’s global scale and innovation engine. 

 

We work in a hybrid environment headquartered in Waterloo, Ontario and are growing quickly as we expand our impact worldwide. 

 

OUR VISION 

A connected future where reliable spatial data enables informed decisions across the property lifecycle.  

 

We believe that accurate, accessible spatial data has the power to transform how people buy, sell, insure, build and manage property. 

 

OUR VALUES  

Our values guide how we work, build and grow together. 

• Integrity: We do the right thing, even when it’s hard. 

• Teamwork: We are one team, on a big mission. 

• Innovation: We value creative solutions for emerging opportunities. 

• Accountability: We honour our commitments.

ABOUT THE ROLE 

We are looking for a driven and consultative Sales Development Representative to own the full sales cycle, from first contact to close. In this role, you will be responsible for identifying and qualifying new business opportunities, managing pipeline, delivering compelling value propositions, and converting prospects into long-term customers. This is a high-impact, high-visibility position for someone who thrives on ownership and is motivated by results. 

  

RESPONSIBILITIES 

• Prospecting & Pipeline Generation: Actively research and identify new business opportunities through various channels, such as social media, databases, prospecting tools, and other research platforms.  

• Outreach & Engagement: Initiate meaningful conversations with prospective customers through email, phone, and social platforms. Build interest and create urgency with compelling, tailored messaging. 

• Discovery & Qualification: Conduct discovery to understand prospect workflows and business challenges to deliver tailored demonstrations aligned to their objectives. 

• Lead Nurturing: Build and maintain relationships with leads over time, providing relevant information and addressing their concerns.  

• Sales Process: Manage a high volume of opportunities through a fast-paced sales cycle by leading demonstrations, confidently handling objections, creating urgency, and driving deals efficiently from first touch to close. 

• Data Management: Maintain accurate and up-to-date records of all activities, opportunities, and communications in the CRM system (HubSpot).  

• Collaboration: Work closely with marketing to align on messaging and lead generation strategies. Collaborate with customer success to ensure smooth onboarding and client satisfaction post-close for key accounts.  

• Market Intelligence: Stay current on industry trends, competitive landscape, and product updates to position our solutions effectively and anticipate customer needs. 

  

Knowledge, Skills & Qualifications:  

• 1-3 years of experience in a sales/business development in a fast-paced technology environment 

• Early track record of meeting or exceeding revenue targets in a commission-based environment 

• Working knowledge and familiarity with CRM software, sales tools, and communication platforms to track interactions and manage lead/deal data.  

• Excellent verbal and written communication skills, able to tailor messaging to different audiences and personas. 

• Sharp discovery and active listening skills with the ability to identify pain points and connect them to solutions. 

• Exceptional time management skills to balance outreach, follow-ups, and administrative tasks efficiently.  

• Strong interpersonal skills with the ability to build rapport quickly, establish trust, and develop relationships with potential clients.  

  

Additional Assets: 

• Industry Knowledge: Familiarity with our target markets is a significant advantage. 

• Consultative Sales Approach: Familiarity with solution or value-based selling methodologies (MEDDIC, SPIN, SPICED, etc.). 

• Persistence and Resilience: Comfort with rejection and the ability to maintain momentum and positivity in a high-volume, fast-paced sales environment. 

• Organizational Skills: The capability to manage and prioritize a high volume of leads, tasks, and follow-ups in a fast-paced environment.  

• Adaptability: Ability to pivot messaging and approach in response to changing market conditions, product offerings, or customer feedback. 

• Results-Driven: A self-motivated and results-oriented mindset, with a drive to achieve and exceed sales targets and performance metrics. 

 

Competitive base salary with uncapped commission structure and performance incentives.