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Sales Development Representative - FrontlineIQ

Up Labs

WorldwideRemote1mo ago
Employment
Full-time

About the role

  • Build and continuously refine a multi-channel outreach engine (LinkedIn, email, phone) targeting VP/Director/C-suite buyers at mid-to-large retail chains and automotive groups
  • Use AI SDR tools (Clay, Apollo, Instantly, Amplemarket, or equivalent) to automate, sequence, and personalize outreach at scale
  • Maintain a healthy daily cadence of outbound touches and book qualified discovery calls for the CEO and growing sales team
  • Own your pipeline metrics — contacts sourced, emails sent, reply rates, meetings booked — and optimize relentlessly
  • Execute a LinkedIn-first strategy: targeted connection campaigns, personalized DMs, content engagement, and Sales Navigator workflows
  • Identify and track buying signals (job changes, company growth, hiring activity) to prioritize outreach timing
  • Support the CEO's personal LinkedIn presence with strategic engagement to amplify brand visibility
  • Own HubSpot hygiene — contacts, companies, sequences, and deal stages kept clean and current
  • Build and maintain HubSpot sequences, workflows, and reporting dashboards that give full pipeline visibility
  • Instrument the funnel so leadership can always see what's working and what's not
  • Leverage FrontlineIQ's case studies, ROI data, and thought leadership to personalize outreach — not spray-and-pray
  • Draft compelling cold email and LinkedIn copy that speaks to the pain points of VP Sales, Regional VPs, and HR/L&D leaders in physical retail
  • Identify gaps in the prospecting conversation and surface content needs (specific verticals, common objections)


  • 1–3+ years in an SDR, BDR, or outbound sales role — ideally in B2B SaaS
  • Demonstrated ability to self-manage: you set your own daily targets, track your own metrics, and don't need to be told to follow up
  • Hands-on experience with HubSpot (or similar CRM) — you know how to build sequences, not just use them
  • Comfortable using AI-powered tools to research, personalize, and scale outreach (Clay, Apollo, ChatGPT, etc.)
  • Strong written communication — your cold emails actually get replies
  • High standards for organization: your CRM is always current, your follow-ups always happen on time
  • Experience selling to retail, automotive, or multi-location enterprise businesses
  • Familiarity with LinkedIn Sales Navigator and social selling techniques
  • Prior experience at an early-stage startup where you had to build the process, not just follow one
  • Track record of booking qualified meetings at a consistent weekly pace


  • This is not a "Head of Sales" title at a startup still figuring out its pitch — we've done that work and the motion is working
  • We're not looking for someone who needs significant marketing support or a full team before they can generate pipeline
  • We don't need strategy — we need execution. If you're most energized by building decks and playbooks rather than running outreach, this isn't the right fit
  • Autonomy is expected. If you need daily direction to know what to work on, this role will be frustrating for both of us


  • Base + Commission on meetings booked and deals sourced — structured to reward execution
  • Equity: Options available — we want you invested in the outcome
  • Reporting to: CEO


  • You'll work directly with the CEO and have real influence on the GTM motion from day one
  • Our product genuinely works — we have anchor customers, strong NPS, and measurable ROI. You'll be selling something you can believe in
  • We're building a category. In-person sales is a massive, underserved market for AI coaching
  • Early employees are well-positioned as we grow into Series A and beyond

Perks & benefits

  • Equity Compensation

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