About the role
🎬 The Role
Our client is a category-defining startup building the operating system for institutional residential real estate investment. By digitizing the full investment lifecycle—from sourcing and valuation to asset management—they enable institutional investors to deploy capital into residential markets with a speed and scale previously unavailable.
They are looking for a relentless, high-energy Sales Development Representative to join their early-stage commercial team in London. This isn't just a standard prospecting role; it is a high-trajectory track designed specifically for someone who has outgrown their current seat and wants a clear, fast-tracked path to becoming a closing Account Executive.
👤 The Responsibilities
High-Volume Outbound: Own the front line of growth by identifying, mapping, and proactively calling high-value institutional prospects across the UK real estate and investment landscape.
Phone-First Prospecting: Pick up the handset. You will skip heavy reliance on automated email sequences in favor of real, human connections, earning a prospect's attention in the first 30 seconds.
SPIN-Led Discovery: Act as a true gatekeeper for pipeline quality. You will use Situation, Problem, Implication, and Need-Payoff framing to thoroughly qualify prospects, ensuring booked meetings translate to genuine revenue opportunities.
Playbook Iteration: Work directly alongside the founders and commercial leaders to experiment with messaging, objection handling, and workflows to build the outbound framework from scratch.
Continuous Learning: Deep-dive into institutional PropTech, real estate investment strategies, and SaaS mechanics to speak the same language as asset managers and family offices.
🎓 The Skills & Competencies
1–3 Years Max Experience: A baseline of 1 to 3 years within a B2B sales or SDR environment, where you have successfully demonstrated a track record of consistent pipeline generation.
Strong on the Phone: Comfortable making high volumes of cold calls. You are confident, concise, and capable of earning a prospect’s attention before you've even dropped the full pitch.
SPIN-Led Discovery Mindset: You understand that a booked meeting is worthless without qualification. You use deep discovery naturally—not as a rigid script, but as a mindset—to drive excellent meeting-to-opportunity conversion.
Comfortable with Ambiguity: Our client's product is still developing and the playbooks are thin. You need to be resourceful, self-directed, and energized by figuring things out rather than frustrated by a lack of hand-holding.
Curious by Nature: You ask great questions, read around the industry, and get genuinely interested in prospects' core business problems.
⭐ The Differentiators
Sales Tech & Automation Curiosity: Acquaintance with HubSpot Sales Hub alongside a direct experience—or a highly proactive interest—in utilizing cutting-edge sales tech and automation platforms like Clay, n8n, and similar modern outbound tools.
European Language Skills: Fluency or professional proficiency in additional European languages, specifically Italian or Spanish, to help unlock and support future regional market expansion.
⏳ The Benefits
Clear AE Path in Under 12 Months: This isn't a holding pen. Our client will give the right person a clear, time-bound route to a closing role. If you hit the markers, you get the seat.
Early-Stage Upside: The chance to help shape how the sales function is actually built—from process and messaging to tooling. For the right candidate, that's a feature, not a bug.
Direct Access: Work closely with an experienced founding team, offering an unparalleled masterclass in venture-backed B2B SaaS scaling.
✅ The Process
HR Screening → Sales Screening → Business Interview → Role Play Interview → Culture Fit Interview → Offer
💼 The Employer
Our client is a technology-led investment platform. They are replacing manual, fragmented processes with a unified, high-performance digital infrastructure for institutional capital, upgrading local rental stock and improving energy performance across European housing markets.
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