Sales Supervisor

General Duties & Key Responsibilities

• Be the operational hands-on person, ensuring that team are working effectively on all key tasks and objectives.
• Ensuring team are being coached to deliver key targets
• Driving add-on sales and promotions
• Coach and develop the team to ensure departmental plans are met.
• Be a champion of the Butlin’s Values and Leadership Behaviours.
• Be the champion for communication in your area, ensuring that key communication is always delivered from Managers to teams and that plans are executed effectively.
• Build and maintain strong relationships across the resort, other resorts, and Butlins central support teams.
• Ensure guests are greeted with a friendly, attentive, and personalised welcome that reflects the Butlin’s brand.
• Role-model exceptional service standards to the team at all times.
• Step in to support guest queries and resolve issues promptly with empathy and professionalism.
• Provide on-shift coaching to help team members build confidence and capability.
• Offer feedback that is constructive, timely, and focused on both performance and behaviour.
• Build a positive team culture where everyone feels valued, supported, and encouraged to grow.
• Develop team capability in sales behaviours, including upselling, cross-selling, and product knowledge.
• Create a motivating, supportive environment where team members feel confident to engage guests and drive results.
• Recognise great performance on shift to build a positive, motivated team culture.
• Share wins across shifts to highlight what “great” looks like and encourage consistency.
• Create an environment where team members feel valued for their contributions.

Key Knowledge, Skills & Expertise

• Excellent ability to communicate effectively at all levels.
• Able to manage multiple priorities and can adapt quickly to changing requirements.