Sales Training Manager

About the GAC

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.

Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges. At present, it has about 100,000 employees. Fortunate Global 500 ranked No.181. The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology-based enterprise. Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world-class company which wins customers’ trust, ensures staff's well-being, and meets social expectations.

We are currently looking for Sales Training Manager, the details Job responsibilities as below:

🎯 Key Responsibilities:

• 1. Sales Training System Development

  • Design and improve the sales training system (onboarding training, advanced training, product training, etc.)

  • Develop and implement annual/quarterly training plans

  • Establish standardized training content (sales scripts, processes, customer communication skills, etc.)

  2. Product and Market Training

  • Develop in-depth understanding of vehicle products (configurations, selling points, competitor comparisons)

  • Provide product knowledge and differentiated selling point training to sales teams

  • Track market changes and update training content in a timely manner

  3. Sales Capability Enhancement

  • Improve sales staff capabilities in customer reception, needs identification, objection handling, and closing/conversion

  • Introduce advanced sales methodologies (e.g., consultative selling)

  • Strengthen practical skills through case studies and role-playing

  4. Dealer Training and Support

  • Train and empower sales teams at 4S dealerships

  • Monitor training effectiveness and provide improvement suggestions

  • Support training for new dealership openings and new model launches

  5. Training Effectiveness Evaluation

  • Establish training evaluation mechanisms (e.g., assessments, conversion rates, performance improvement metrics)

  • Analyze training ROI (Return on Investment)

  • Continuously optimize training content and delivery methods

  6. Cross-functional Collaboration

  • Collaborate with Marketing, Product, and HR departments

  • Support the implementation of sales training for marketing campaigns and promotional projects

💼 What You Bring:

1. Education Background

• Bachelor’s degree or above, Major is not restricted; Marketing, Automotive Engineering, or Management-related fields are preferred

2. Work Experience

• 5+ years of experience in the automotive industry (OEM or dealership)

• Experience in sales training, sales management, or frontline sales is preferred

• Familiar with 4S dealership operations

3. Professional Skills

• Strong sales skills (closing techniques, customer management, etc.)

• Excellent training design and delivery skills (TTT certification preferred)

• Solid knowledge of automotive products and market trends

• Data analysis skills (e.g., evaluating training effectiveness and sales conversion)

4. Core Competencies

• Excellent communication and presentation skills (ability to engage an audience)

• Strong logical thinking and structured communication skills

• Project management capabilities

• Ability to work under pressure and willingness to travel

5. Preferred Qualifications

• Experience in new energy vehicle (NEV) companies (e.g., EV sales models)

• Cross-regional or international training experience

• Proficiency in English or Chinese /other EU foreign languages.

✨ What We Offer:

• An ambitious employer; we only want the best for you.

• A fast career track like only few other companies can match.

• A competitive salary and excellent bonus structure (above market); at GAC we strongly believe and live by ownership and meritocracy.

• Additional benefits such as Commuting Allowance, Lunch Allowance & communication allowance reimbursements.

• 30 days annual leaves+ Good Friday+ Public holidays.

GAC Europe is based in Amsterdam, and we offer a highly competitive compensation and benefits package, along with an attractive welfare policy. Let me know if you'd like to learn more.

If you have any questions, you may always reach out via gaci_eu_gmo@gac-international.com.

Company website INTERNATIONAL | Where Craft Meets Technology

We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together. Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges. We are very proud of what we have achieved, and we are proud of our leadership. We hope you will give full play to your talents and help make GAC a world-class company.