Lead SEA & Paid Social (m/f/x)

**Your Responsibilities**

• Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.
• Stay ahead of digital trends, bringing fresh tools and approaches into paid media.
• Report results clearly, identify growth opportunities, and drive continuous improvement.
• Leverage data insights and automation to sharpen campaign strategy and execution.
• Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.
• Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).
• Lead a small in-house team and guide agency partners, building expertise and collaboration.
• Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.

**Your Profile**

• Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.
• Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).
• Proven ability to manage large budgets across media platforms.
• Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.
• Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.
• Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.
• Confident communicator with experience mentoring team members and leading cross-functional projects to completion.
• Passion for technology, testing, and innovation — with a collaborative approach across departments.