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Search Engine Marketing Specialist

TransPerfect

WorldwideRemote2mo ago
Employment
Freelance

About the role

Join Our International Search Marketing Vendor Team! (Hong Kong, Mainland China, and Taiwan)

Are you passionate about digital marketing and fluent in Chinese? We are a fast-growing global digital marketing company, expanding our dynamic network of Search Marketing Specialists. We’re searching for skilled Chinese-language SEO experts (Traditional and Simplified) to support high-impact projects across Hong Kong, Mainland China, and Taiwan.

We are especially keen to partner with talented freelancers who can provide mid to senior-level support for SEO content optimisation, SEO strategy, and digital campaigns targeting local Chinese markets.

Experience with platforms such as Baidu, 360 Search, Sogou, and analytics tools like Tongji is a significant advantage.

What You’ll Do:

Apply Chinese linguistic, cultural, and market expertise to optimise multilingual search and digital marketing campaigns.

Conduct detailed keyword research (including on local platforms like Baidu Keyword Planner), content development, and localisation/adaptation for target markets.

Optimise and adapt SEO content for Traditional Chinese (Hong Kong and Taiwan) and Simplified Chinese (Mainland China), ensuring cultural and search relevance.

Develop high-performing ad copy tailored to local market preferences and search behaviours.

Provide ongoing strategy recommendations for on-page SEO, content structure, and performance improvements.

Maintain exceptional levels of accuracy, detail, and organisation in all deliverables.

 

What We’re Looking For:

Native-level proficiency in Chinese (Traditional or Simplified) with fluent English.

Minimum 2 years’ hands-on SEO/content optimisation experience, ideally with digital channels specific to Hong Kong, Mainland China, and/or Taiwan.

Proficiency in international and local search/analytics tools (Google Keyword Planner, Baidu Webmaster Tools, Baidu Analytics/Tongji, etc.).

Advanced content adaptation skills and an understanding of local market search trends.

Strong commitment to quality, deadlines, and communication.

Familiarity with Microsoft Office (intermediate Excel/Word skills).

Demonstrated interest in digital marketing; up-to-date knowledge of evolving SEO strategies in the Greater China region.

Why Partner with Us?

Collaborate with a truly global, multicultural digital marketing team.

Gain hands-on experience running multilingual campaigns for top-tier clients.

Work on flexible terms: choose project-based, part-time, or long-term engagements.

Develop in-demand skills in cross-market and cross-platform SEO and paid search.

Be at the forefront of online growth across Hong Kong, Mainland China, and Taiwan.

Apply today with your resume, language expertise, and a short summary of your experience in Chinese market SEO (noting platforms/tools you’ve worked with). Thank you, we can’t wait to find out more.

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