Search Marketing & SEO Manager (Contract)

<div class="prose prose-neutral lg:prose-xl mx-auto max-w-4xl font-thin mb-10"> <p><strong><span data-contrast="auto">Role Overview</span></strong><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><span data-contrast="auto">We are looking for an&nbsp;analytically-minded&nbsp;search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings. Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder.</span><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><em><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;This is a 1099 contractor role.</span></em></p> <p><strong><span data-contrast="auto">Core Responsibilities</span></strong><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Paid Search Optimization</span></strong><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Continuously refine keyword lists including match types, negatives, and search term harvesting</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Optimize&nbsp;Quality Scores, ad rank, and landing page relevance</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Run structured A/B tests on ad copy variations (briefs provided by creative team)</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Manage audience targeting, remarketing lists, and bid adjustments</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><strong><span data-contrast="auto">SEO</span></strong><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Build and&nbsp;maintain&nbsp;keyword maps aligned to site architecture</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Brief the content team on SEO priorities and&nbsp;optimize&nbsp;existing pages for search intent</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Manage a link acquisition pipeline and&nbsp;monitor&nbsp;domain authority</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Track organic rankings, traffic trends, and index coverage in Google Search Console</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Cross-reference paid search data to&nbsp;identify&nbsp;organic content gaps and opportunities</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Requirements</span></strong><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="auto">3 to 5 years managing Google Ads campaigns with a clear&nbsp;track record&nbsp;of performance improvement</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="14" data-aria-level="1"><span data-contrast="auto">Hands-on SEO experience with&nbsp;demonstrated&nbsp;ranking or traffic growth, ideally including a technical project or site migration</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="15" data-aria-level="1"><span data-contrast="auto">Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="16" data-aria-level="1"><span data-contrast="auto">Proficiency&nbsp;with SEO tools such as&nbsp;Ahrefs,&nbsp;Semrush,&nbsp;Sor&nbsp;Screaming Frog</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="17" data-aria-level="1"><span data-contrast="auto">Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="18" data-aria-level="1"><span data-contrast="auto">Able to translate data into clear, actionable insights for non-technical stakeholders</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="19" data-aria-level="1"><span data-contrast="auto">Experience managing monthly ad budgets of $20,000 or more</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;335559738&quot;:120,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Nice to Have</span></strong><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="20" data-aria-level="1"><span data-contrast="auto">Experience with Reddit Ads, particularly conversion campaign setup and audience targeting</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="21" data-aria-level="1"><span data-contrast="auto">Ability to write or edit ad copy and brief creative assets independently</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="22" data-aria-level="1"><span data-contrast="auto">Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="23" data-aria-level="1"><span data-contrast="auto">Familiarity with CRO tools such as&nbsp;Unbounce&nbsp;or VWO for landing page testing</span><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}">&nbsp;<br></span></li> </ul> <p><span data-ccp-props="{&quot;335559738&quot;:60,&quot;335559739&quot;:60}"><strong>Compensation</strong>: $50/hour</span></p> </div>