Section Head, Digital Acquisition & Engagement
Dah Sing Bank
About the role
Join our team and play a pivotal role in developing top-tier digital banking solutions and acquisition strategies that surpass customer expectations. What’s Expected of You: • Drive Engagement Projects: Develop and manage automated customer lifecycle journeys, focusing on seamless digital onboarding, feature discovery and the reactivation of dormant users. • Gamification & Value-Add Services: Explore and integrate gamified elements or digital loyalty rewards within the mobile app to drive digita…
Read the full description on the original posting.
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